Director, Global Brand Marketing (Hybrid Role - New York)

Responsibilities

• Global Brand & Category Leadership Strategic Roadmap: Define and drive the multi-year global strategy for the Wash Care categories, ensuring alignment with Olaplex's overarching master brand goals and financial targets Portfolio Stewardship: Lead the lifecycle management of core franchises (e.g., No.4, No.5) while expanding the portfolio through targeted innovation Innovation Pipeline: Act as the lead marketing partner for R&D and Product Development to influence the three-year innovation pipeline, ensuring future launches are rooted in consumer insights and white-space opportunities Positioning & Claims: Lead the development of sophisticated product positioning and competitive claim substantiation, ensuring every product in the portfolio maintains a clear, science-backed "reason to believe"
• Global Campaign Leadership & Execution Campaign Architecture: Lead the creation of 360-degree global category campaigns, ensuring a balance between scientific authority and emotional resonance to drive both brand equity and conversion Messaging Frameworks: Oversee the development of global messaging hierarchies that translate seamlessly across retail, professional, and digital channels while maintaining brand consistency Cross-Functional Orchestration: Drive alignment between Creative, Media, Education, and Communications to ensure category launches are cohesive and high-performing Global Toolkits: Oversee the delivery of best-in-class global marketing toolkits, empowering regional teams (North America and International) to execute with excellence and local relevance
• Innovation & Commercial Integration Upstream Partnership: Collaborate with Innovation and R&D at the concept and feasibility stage to influence the innovation roadmap and ensure consumer, stylist, and competitive insights inform development priorities Commercial Planning: Partner with Sales, Finance and Global Operations to ensure franchise health, launch timing, and portfolio priorities align with business and channel strategies Lifecycle Management: Oversee post-launch performance reviews, ensuring key learnings inform future product, campaign, and content development
• Commercial Intelligence & Business Accountability Performance Accountability: Monitor and report on category KPIs, including market share, brand health, and sell-through data, providing strategic optimizations and business cases to senior leadership Consumer Understanding: Leverage research and insights to inform category strategy, messaging evolution, and content frameworks that resonate across generations and regions Performance Analysis: Partner with Media, Commercial, and Finance to translate marketing performance data into actionable business and creative optimizations Market Trends: Maintain deep expertise in the prestige hair care landscape, identifying emerging trends in hair health and texture to keep Olaplex at the forefront of the industry Budget Management: Strategic oversight of category-specific marketing budgets, ensuring ROI-driven resource allocation across product launches and evergreen support
• Leadership & Team Development People Leadership: Directly manage and mentor the Global Brand Marketing Manager, fostering a high-performance culture focused on accountability, strategic thinking, and professional growth Operational Excellence: Partner with Marketing Operations to streamline internal workflows and campaign stage-gates, ensuring efficient delivery of category milestones Cross-Functional Liaison: Serve as a key senior point of contact for regional leads, ensuring global category strategies meet the needs of diverse local markets

Requirements

• 10+ years of progressive marketing experience, with a significant background in prestige beauty, hair care, or personal care
• Proven Category Expert: Demonstrated success in managing complex product portfolios and leading high-impact global marketing campaigns
• Strategic & Analytical: Ability to synthesize complex scientific data and consumer insights into a compelling, easy-to-understand brand narrative
• Inspirational Leader: Exceptional ability to influence cross-functional partners and lead a team through complex, fast-paced projects with a solutions-oriented mindset
• Operational Rigor: Strong commercial acumen with a "roll-up-your-sleeves" approach to execution and budget management
• NYC-based, hybrid role

Benefits

• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you!
• Products: Twenty (20) free products per year, plus a friends and family discount
• Our culture has an "attitude of gratitude" and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX
• Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.