Director Global Application Marketing

San Jose, CA (On-site)

$182K/yr – $277K/yrDirector/Executive15+ years expFull time

Posted 2 days ago

Job Summary

Own and shape Infineon's global HMI strategy, value proposition, and ecosystem partnerships, aligning cross-functional teams to pursue design wins and customer-driven system solutions.

  • Define technical and commercial intent for reference designs and demos.
  • Drive funnel targets, support strategic engagements, and translate market needs into differentiated capabilities.

Job Description

Responsibilities

  • Develop and orchestrate the global HMI strategy in partnership with product lines, regional organizations, sales, engineering, software, and business leadership.
  • Create a clear, compelling, and distinctly Infineon HMI value proposition for internal and external audiences.
  • Evaluate customer system requirements and identify high-value combinations of Infineon hardware, software, and architecture capabilities for each priority market, application, and strategic customer, including complete application software as a key differentiator.
  • Set funnel targets by market, region, and customer; review progress with regional teams; identify gaps; and drive corrective action.
  • Participate directly in strategically important design-win pursuits, particularly when cross-product-line coordination is required.
  • Build customer intimacy through technically substantive engagement with customer engineering, system architecture, and executive teams; gain early access to roadmaps; lead joint concept workshops; and participate directly in critical opportunities.
  • Influence product and software roadmaps by translating system requirements, customer use cases, market trends, and competitive insight into technically grounded capability recommendations.
  • Define the technical and commercial intent for reference designs, demonstration platforms, system-solution concepts, customer proofs of concept, tradeshow demonstrations, and supporting technical and sales content.
  • Develop strategic ecosystem partnerships when external capabilities are needed to complete solutions or accelerate commercial success.

Requirements

  • 15 or more years of relevant experience, including leadership roles in product marketing, application engineering, business development, systems engineering, or a combination of these disciplines.
  • Direct experience with HMI products, technologies, or markets.
  • Ability to engage at a detailed technical level with customer and internal engineering teams, connect application requirements to system architecture, and recognize practical implementation constraints.
  • Demonstrated success leading global, cross-functional initiatives and working through matrix organizations.
  • Strong technical fluency across embedded hardware, software, and system architecture, with the ability to evaluate tradeoffs, identify meaningful differentiation, and constructively challenge technical and commercial assumptions.
  • Experience defining software-enabled solutions and a practical understanding of software architecture, integration requirements, development environments, and the role of application software in customer adoption.
  • A record of building qualified opportunity funnels, converting opportunities into design wins, creating go-to-market strategies, and developing differentiated value propositions.
  • Executive-level communication skills and the ability to translate complex technical concepts into compelling strategic and customer value narratives, influence across cultures and functions, and resolve conflict constructively.
  • Experience developing technical and marketing talent.
  • Bachelor's degree in a relevant technical or business discipline, or equivalent practical experience.
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Infineon

4.1 Glassdoor

Semiconductors are crucial to solve the energy challenges of our time and shape the digital transformation. This is why Infineon is committed to actively driving decarbonization and digitalization. As a global semiconductor leader in power systems and IoT, we enable game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. We make life easier, safer, and greener. Together with our customers and partners. For a better tomorrow.Together, with more than 58,000 people from over 100 countries, we are not just shaping the future. We are redefining it. We engineer innovative products, while caring for our people and empowering them to reach ambitious goals. We offer work-life balance, long term growth and a supportive environment where individuality is celebrated. #WeAreIn for driving decarbonization and digitalization. Are you in?

Founded in 1999
Neubiberg, Bavaria, DEU
43K employees (1,788 in marketing)
84% recommend to a friend
85% CEO approval

Salaries

Posted range

$182K/yr – $277K/yr

Taken straight from the job posting.

See all Infineon salaries

Funding

Total Funding
$5.5B
Last Raise
$966.2M
Grant, 1 years ago

Funding History

  • Feb 2025
    Grant • $966.2M
  • Feb 2025
    Post IPO Debt • $774.9M
  • Feb 2025
    Post IPO Debt • $2.1B

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$16K
Traffic Source Mix
Search
45.8%
Direct
39.9%
Referral
6.8%
Social
2.3%
Paid
5.2%

Headcount Trend

Current headcount: ~42.7K

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Director Global Application Marketing

Infineon · San Jose, CA · On-site