Marketing Manager

Responsibilities

• Marketing Strategy & Campaign Leadership (30%)
• - Collaborate with Director of Marketing and Development build and execute VOBS' annual marketing strategy to support brand, partnership, enrollment and fundraising.
• - Manage contracts and projects with vendors including agency partnership in collaboration with DMD.
• - Lead integrated marketing campaigns from concept through evaluation, using data and analytics to continuously improve results.
• - Serve as steward of the VOBS brand, ensuring consistent messaging across all organizational communications.
• - Leverage AI and emerging technologies to improve efficiency, content quality, and audience engagement.
• - Interface with OBUSA to support brand agendas and alignment.
• Social Media & Digital Engagement (40%)
• - Manage and execute VOBS social media calendar in collaboration with DMD.
• - Manage vendor projects such as video production and impact reports.

Requirements

• Strategic Thinking – Innovate for success by identifying and developing solutions.
• Proactivity – Recognize and act on opportunities to solve problems and achieve goals.
• Entrepreneurial Spirit & Flexibility – Adapt to ambiguity, seek growth opportunities, and learn through action.
• Business Acumen – Understand organizational priorities and align marketing investments to support enrollment, fundraising, partnerships, and long-term growth.
• Resilience – Take calculated risks, learn from setbacks, and apply lessons to future solutions.
• Collaboration & Teamwork – Support priorities, share feedback, and collaborate with internal and external stakeholders.
• Listening & Storytelling – Extract and refine key value propositions to craft compelling content, presentations, and campaigns.
• Marketing & Campaigning – Scope, execute, track, and evaluate marketing campaigns using current tools and techniques.
• AI Familiarity & Responsible Use – Leverage AI for content enhancement and optimization while maintaining accuracy and brand integrity.
• Content Creation & Copywriting – Create and edit engaging content that aligns with business objectives and target audiences.

Preferred

• Digital design/art or creative background a plus

Benefits

• VOBS offers a competitive benefits package, including employer sponsored health insurance, a dental and vision plan, STD, LTD and a 403(b) retirement plan with 2% match. Paid time off including, vacation, sick, holidays.