Director, Franchise Marketing Analytics

Marina del Rey, CA (Hybrid)

$193K/yr – $297K/yrSenior Level10+ years expFull time

Posted 4 days ago

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Job Summary

Own and steer EA's marketing analytics across multiple franchises, partnering with VP-level leaders to inform growth, engagement, and investment decisions while building and growing a team of analysts and managers to deliver decision-ready guidance.

Lead analytics strategy and measurement across major franchises
Develop and mentor analytics teams to scale capabilities

Job Description

Responsibilities

Lead marketing analytics strategy across multiple EA Entertainment franchises (e.g. Battlefield, The Sims, Apex Legends)
Act as trusted advisor to VP-level leaders to inform growth, engagement, and investment decisions
Partner with other insights teams across EA to develop integrated, decision-ready guidance for business leaders
Guide experimentation strategy and measurement frameworks across campaigns
Oversee application of MMM, incrementality, and attribution methodologies
Ensure analytics tools support key decision points and continuous optimization
Lead, develop, and grow a team of analysts and managers

Requirements

10+ years experience in marketing analytics, data science, or related field
Experience leading analytics teams supporting global products or services
Proficiency influencing VP-level stakeholders with data-driven recommendations
Proficiency applying marketing measurement methods (MMM, incrementality, LTV)
Experience developing team capability across analytics and stakeholder engagement
Proficiency in SQL and Python or R
Experience with data visualization tools (e.g., Tableau, Power BI)
Bachelor’s degree in a quantitative field or equivalent experience
Proficiency defining analytics strategy across large organizations
Proficiency connecting data insights to business and marketing outcomes

Benefits

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.
For Canada, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

Electronic Arts (EA)

4.1 Glassdoor

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A team where creativity thrives, new perspectives are invited, and ideas matter. Regardless of your role, team, or location, this is a place where everyone makes play happen. Join us.

Founded in 2004

Redwood City, California, USA

36K employees (7,099 in marketing)

ea.com

81% recommend to a friend

82% CEO approval