Responsibilities

• Lead, coach and develop a team of Field Marketing Managers, setting clear priorities and fostering a high-performance, accountable team culture
• Define and evolve the Field Marketing strategy, ensuring alignment with national marketing priorities and business objectives
• Oversee the development and execution of regional marketing plans, ensuring initiatives are data-driven, scalable, and are focused on driving sales, traffic and franchisee profitability
• Partner with Media team to manage local media investment, establishing the right priorities to maximize ROI
• Create and refine processes to enable better collaboration and in-market execution
• Partner with franchisees and field leadership to identify opportunities and performance gaps, guiding teams to translate insights into actionable plans
• Act as a senior thought partner to franchisees, building strong relationships and influencing adoption of marketing strategies and initiatives
• Identify opportunities to develop self-service tools, best practice frameworks and playbooks, to enable scalability and consistency across the system

Requirements

• Bachelor’s degree in Business, Marketing, Sales, or a related field. MBA preferred
• 7-10+ years of relevant work experience, preferably in QSR, CPG, retail or franchised environments
• Proven leadership experience managing and developing high performing teams
• Strong strategic and business acumen, with proven ability to translate data and insights into actionable plans that drive performance
• Experience working closely with franchisees or field organizations, with ability to influence without direct authority
• Excellent cross-functional and collaboration skills
• Excellent written communication and presentation skills, with experience engaging with senior leadership and external partners
• Advanced proficiency in Microsoft Office suite, particularly Excel and PowerPoint

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.