Field Marketing Manager- Chicago
Myriad360
USA (Remote)
$100K/yr - $120K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Director of Field Marketing
Phoenix, AZ (On-site)
$120K/yr – $130K/yrDirector/Executive4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the local marketing engine focused on high-intent local lead generation through LSA and local search, while linking local SEO and in-market promotions with community relations and ROI tracking.
- Local Growth Ownership: Manage Local Services Ads and local paid search to maximize high-intent leads.
- Local Presence & PR: Coordinate local SEO, GBP pages, and community/earned-media efforts to embed the brand locally.
- Measurement & Budgeting: Track CPL, reviews, budget pacing, and executive dashboards to prove ROI in each market.
Job Description
Own the local marketing engine focused on high-intent local lead generation through LSA and local search, while linking local SEO and in-market promotions with community relations and ROI tracking.
- Hyper-Local Digital & LSA Management: Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
- Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
- Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
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