Director of Field Marketing

Phoenix, AZ (On-site)

$120K/yr – $130K/yrDirector/Executive4+ years expFull time

Posted 4 months ago

Job Summary

Own the local marketing engine focused on high-intent local lead generation through LSA and local search, while linking local SEO and in-market promotions with community relations and ROI tracking.

  • Local Growth Ownership: Manage Local Services Ads and local paid search to maximize high-intent leads.
  • Local Presence & PR: Coordinate local SEO, GBP pages, and community/earned-media efforts to embed the brand locally.
  • Measurement & Budgeting: Track CPL, reviews, budget pacing, and executive dashboards to prove ROI in each market.

Job Description

Own the local marketing engine focused on high-intent local lead generation through LSA and local search, while linking local SEO and in-market promotions with community relations and ROI tracking.

  • Hyper-Local Digital & LSA Management: Local Paid Search: Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
  • Lead Flow Monitoring: Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
  • Local SEO Integration: Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
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Parker & Sons

Providing the Arizona Valley with award-winning service in Heating, Cooling, Plumbing, and Drain Cleaning Service since 1974. As a winner of the BBB Torch Award for ethics and being voted #1 in Ranking Arizona - you know Parker and Sons is a company you can trust. Parker and Sons offers: 24 hour, 365 day emergency service Never any trip charge or any additional charges for nights, weekends or holidays Free Estimates Repair and replace all makes and models 100% satisfaction guarantee Senior Citizen discountsCall today or stop by our website if you have any questions or need service. Thank you Central Phoenix - Arizona (602) 2 REPAIR (273-7247) East Valley - Arizona(480) 963-1829 West Valley - Arizona(623) 979-7011

Founded in 1974
Phoenix, Arizona, USA
410 employees (19 in marketing)

Salaries

Posted range

$120K/yr – $130K/yr

Taken straight from the job posting.

Field Marketing median pay in the United States

$103K/yr

Most pay falls between $78K and $143K. Based on 1,042 salaries.

See all Parker & Sons salaries
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Director of Field Marketing

Parker & Sons · Phoenix, AZ · On-site