Director of Field Marketing

Responsibilities

• Lead & Manage Canvassing Teams: Direct and support a team of canvassing professionals, ensuring they meet lead generation targets, maintain quality standards, and represent the brand with integrity.
• Develop Field Marketing Strategies: Create and execute field marketing campaigns to increase brand visibility, engage with target customers, and drive high-quality leads for the sales team.
• Lead Generation & Conversion: Identify key geographic areas for canvassing efforts and set lead generation goals. Work closely with the sales team to ensure leads are properly nurtured and converted into sales opportunities.
• Performance Tracking & Reporting: Establish and track key performance indicators (KPIs) to measure the success of the canvassing efforts. Provide regular reports to senior leadership on campaign performance, challenges, and opportunities for optimization.
• Training & Development: Provide ongoing coaching and training to the canvassing team, ensuring they are equipped with the tools and knowledge to succeed in their roles.
• Collaboration with Sales Team: Partner closely with the sales team to ensure smooth handoff of leads, provide feedback on lead quality, and continuously refine lead generation processes.
• Market Insights: Stay informed about local market trends, customer needs, and competitor activities to inform field marketing strategies and maintain a competitive edge.

Requirements

• Proven experience in field marketing, lead generation, or canvassing, preferably in a B2B, B2C or construction-related industry.
• Strong leadership experience, including team management and performance optimization.
• Excellent communication and interpersonal skills with a focus on motivating and managing people.
• Results-oriented with a data-driven approach to decision-making and campaign optimization.
• Ability to work in a fast-paced, goal-driven environment with a focus on achieving targets.
• Experience with CRM tools and lead management systems (Salesforce, etc.) is a plus.
• Strong organizational and project management skills.