Responsibilities

• Build and own the WoW local marketing strategy and budget ($1M+) including priorities, investment recommendations, performance expectations, and an operating cadence tied to business objectives.
• Drive WoW demand-generation strategy across digital and local demand channels, using full-funnel performance data to optimize channel mix and investment while holding agency and vendor partners accountable to clear performance expectations.
• Lead, coach, and develop local marketing talent by setting clear priorities, providing ongoing feedback and mentorship, and creating an environment of accountability, continuous learning, and high performance.
• Partner with the VP, Marketing to build Mosaic’s Field Marketing strategy, playbook, planning frameworks, operating rhythms, and organizational model, translating learnings from WoW and other Brand Partners into repeatable capabilities that can scale across the portfolio.
• Collaborate closely with Sales, Operations, and the Contact Center to connect demand generation with lead quality, appointment conversion, sales performance, installation capacity, customer experience, and revenue.
• Partnerwith the Director of Growth Strategy on expansion into new geographies, bringing local-market insight and developing field and local marketing activation plans that support the broader go-to-market strategy and adapt to each market’s customer, competitive, and business dynamics.

Requirements

• Bachelor's degree in Marketing, Business or related field, or equivalent relevant experience.
• 8+ years of progressive marketing experience with demonstrated success leading field, local, or multi-market marketing strategy. Experience in residential services, other high-consideration local services, retail, real estate, hospitality, or a comparable multi-location environment preferred.
• Experience building trust and influencing cross-functional stakeholders while leading teams through change and continuous improvement in a lean, fast-moving environment; comfortable influencing without direct authority.
• Strong digital fluency across paid media, SEO, website, CRM, analytics, and attribution, with the ability to interpret performance, make investment recommendations, and effectively lead agencies and vendors.
• Strong analytical and commercial acumen, with experience leveraging marketing technology, CRM, analytics, and AI-enabled tools to evaluate full-funnel performance, strengthen attribution, and translate data into actionable business recommendations and investment decisions.

Preferred

• Experience in residential services, other high-consideration local services, retail, real estate, hospitality, or a comparable multi-location environment preferred.

Benefits

• Comprehensive benefits including health, dental, vision, life insurance, and disability coverage.
• Mosaic has an unlimited PTO policy, a generous holiday calendar and offers parental leave
• Mosaic has a robust 401K program with a match as well