Responsibilities

• Lead the Americas Scale & Activation Organization
• Build, lead, coach, and develop a high-performing Scale & Activation team supporting Americas Field Marketing.
• Define the team's charter, priorities, operating model, and success metrics.
• Translate Americas field marketing strategy into scalable activation programs that can be executed consistently across regions, segments, and audiences.
• Create repeatable playbooks that allow Field Marketing to increase execution velocity without sacrificing quality or customer experience.
• Identify opportunities to centralize, automate, standardize, or simplify execution.
• Operationalize World-Class Field Marketing Execution
• Establish a best-in-class operating model for campaign and program activation, including planning, audience strategy, execution, follow-up, measurement, and optimization.
• Develop repeatable frameworks and playbooks for field programs, events, webinars, executive programs, account-based activations, and integrated campaigns.
• Improve speed-to-market and execution consistency through clear processes, roles, SLAs, and governance.

Requirements

• 10+ years of B2B marketing experience, with significant experience in field marketing, demand generation, growth marketing, integrated campaigns, or marketing activation.
• 5+ years of people leadership experience with a track record of building and developing high-performing teams.
• Demonstrated experience operating in a complex enterprise B2B sales environment.
• Strong understanding of the relationship between Field Marketing, Growth/Demand Generation, SDR, and Sales .
• Proven ability to improve funnel conversion and translate marketing engagement into pipeline.
• Experience designing scalable campaign processes, operating models, and activation playbooks.
• Strong analytical orientation and comfort using data to diagnose performance and make investment decisions.
• Experience with account-based marketing and coordinated account activation strategies.
• Excellent cross-functional leadership and stakeholder management skills.
• Ability to move fluidly between strategy and execution—setting the vision while ensuring operational details are delivered at a high standard.