Director of Field & Events Marketing

Responsibilities

• Own event- and field-sourced pipeline, rolling up to marketing's number with Demand Generation
• Report weekly on meetings booked, pipeline created, and cost per qualified opportunity
• Own the event roadmap: GC AI Summit, sponsored conferences, executive forums, and dinners
• Design the details that make an event memorable, like the room, the guest list, the conversation, and the follow-up, and measure what people do afterward
• Score every event on audience fit and pipeline potential, and put budget behind what produces meetings
• Run every major event as an integrated campaign, from the target list and ICP definition through pre-event promotion, event strategy and execution, to post-event follow-up and measurement.
• Pair a field marketer with each sales leader across Strategic, Enterprise, and geographic mapping
• Run executive dinners and roundtables anchored on target accounts, each with an AE owner
• Launch our field program internationally
• Hold every event to pre-booked AE meetings and 24-hour follow-up

Requirements

• 10+ years in B2B field or event marketing, including 3+ years leading a team
• A record of owning event and field pipeline, with the numbers to show it
• Experience running a large events portfolio on a seven-figure budget
• At home in the pipeline review, with AEs pulling you into their biggest deals
• Operational rigor across vendors, contracts, budgets, and on-site execution
• Hands-on with HubSpot, attribution, and event ROI dashboards
• High-growth startup experience and comfort with frequent travel

Preferred

• Experience in legal AI or marketing to in-house legal teams
• AI-native: you use AI for attendee briefings, personalized invites, and post-event analysis
• Experience pairing events with account-based programs and target account tiers

Benefits

• 🏥 Medical, Dental & Vision — Comprehensive coverage for you and your family
• ❤️ Life & Disability Insurance — Added protection when you need it most
• 💰 Retirement Plan — Plan and save for your future
• 👶 Parental Leave — Time to focus on what matters most
• 📚 Continuous Development — Up to $3,000/year for job-related learning & development
• 🍽️ In-Office Meals — DoorDash credits for breakfast, lunch & dinner
• 🌴 Paid Time Off — 15 PTO days + 5 sick days , with opportunities to accrue more
• 🎉 Company Holidays — 15 company holidays + 3 additional “Me Days”
• 💻 Home Office Setup — $500 for new hires to build out their workspace
• 📱 Cell Phone Reimbursement — $50/month toward your phone bill