Responsibilities

• Design comprehensive cross-channel experimentation roadmaps and learning agendas aligned with client business goals across web, app, and paid/owned media channels
• Formulate data-driven hypotheses, determine experiment feasibility, and define primary/secondary KPIs, target audiences, and statistical parameters (sample size, experiment duration, confidence intervals)
• Drive audience segmentation and personalization strategies to deliver tailored user experiences across key digital touchpoints
• Oversee and facilitate the complete experimentation workflow—from ideation, targeting setup, and variant build specs to post-launch quality assurance
• Collaborate closely with engineering, analytics, UX/UI, and media teams to validate tag implementation, audience integration, and parameter tracking prior to test launches.
• Monitor live test health, audience distribution, and data integrity to troubleshoot mid-flight anomalies or tracking issues
• Evaluate multivariate, A/B, and personalization experiment results, translating complex outputs into compelling, executive-ready stories and strategic next steps
• Work with analysts to quantify conversion lift, financial impact, and projected annual ROI to clearly demonstrate program value to senior executives
• Act as a strategic consultant to assess client experimentation programs, benchmark maturity against industry standards, and deliver action plans to elevate client capabilities
• Advise client stakeholders throughout the experimentation lifecycle, establishing governance, standardized documentation, intake processes, and prioritization frameworks

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, Psychology, Human Factors, or equivalent practical experience
• 5+ years of web, digital or media experimentation experience
• Direct experience running A/B, multivariate, and personalization experimentation programs across web, mobile, or digital media platforms
• Proven track record of managing external client relationships, presenting to key stakeholders, and navigating matrixed organizations
• Demonstrated history of partnering closely with engineering, UX/UI, analytics, and product teams to execute technical projects
• Ability to manage multiple client accounts and concurrent test roadmaps independently under tight deadlines
• Hands-on experience with Adobe Target. Experience with other experimentation and personalization platforms a plus
• Practical knowledge of end-to-end site optimization, multivariate testing, A/B testing, and user segmentation/personalization
• Foundational knowledge of statistical concepts relevant to testing
• Ability to benchmark client testing maturity, build strategic roadmaps, and align testing initiatives with overarching business goals

Preferred

• Experience with other experimentation and personalization platforms a plus

Benefits

• MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.