Responsibilities

• Own and grow a dedicated experiential business unit or book of business within the agency
• Build a portfolio of experiential and integrated marketing clients, with a focus on Fortune 500 and enterprise brands.
• Partner with agency leadership to define growth priorities, target categories, client opportunities, and the experiential offering.
• Help shape how the agency talks about, sells, and delivers experiential marketing.
• Build a sustainable business unit that balances revenue growth, creative quality, client satisfaction, and margin performance.
• Lead the planning and execution of experiential programs, including brand activations, pop-ups, events, tours, launches, sponsorship activations, influencer-led experiences, and immersive consumer experiences
• Partner with creative, production, strategy, social, and influencer teams to shape activation concepts, experience flows, engagement mechanics, and campaign extensions
• Ensure ideas are strategically relevant, creatively compelling, operationally feasible, and financially realistic
• Help clients and internal teams understand what is possible within the realities of budget, timeline, venue, staffing, vendors, and production.
• Help create integrated programs that connect live experiences with digital reach, creator amplification, content capture, brand storytelling, and cultural relevance.

Requirements

• 10–15+ years of experience in experiential marketing, brand experience, integrated marketing, agency leadership, client growth, or senior account leadership.
• Deep experiential marketing expertise, including brand activations, live events, pop-ups, tours, launches, sponsorship activations, cultural moments, and immersive consumer experiences.
• Proven ability to generate, grow, and manage a meaningful book of business.
• Strong network of Fortune 500 or enterprise brand contacts, especially among experiential, brand, partnerships, sponsorship, social/influencer, or integrated marketing decision-makers.
• Demonstrated success creating, pitching, and closing experiential or integrated marketing opportunities.
• Strong ideation and strategic thinking skills; able to lead brainstorming and shape compelling experiential concepts.
• Ability to serve as a senior thought partner to clients and internal teams.
• Strong understanding of agency economics, including gross revenue, gross margin, scopes, pricing, staffing, production costs, and profitability.
• Experience staying involved after the sale to support delivery, client satisfaction, retention, and account expansion.
• Excellent presentation, communication, negotiation, and relationship-management skills.

Preferred

• Existing senior relationships with Fortune 500 marketers across categories such as CPG, beauty, fashion, retail, entertainment, sports, technology, food and beverage, automotive, financial services, travel, hospitality, health/wellness, or lifestyle brands.
• Experience managing experiential or integrated programs with six-figure to seven-figure budgets.
• Proven ability to build or lead a practice area, business unit, client portfolio, or vertical.