Director, Experience Strategy (Pharma ad agency required) at EVERSANA | New York City, NY | $123K/yr – $165K/yr

Director, Experience Strategy (Pharma ad agency required)

New York City, NY (On-site)

$123K/yr – $165K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end Experience Strategy work by steering omnichannel planning, content and personalization while keeping accessibility and brand alignment at the center, then translate data into client-ready, strategic storytelling.

Omnichannel and Content Ownership: Lead the core Experience Strategy deliverables and modular content initiatives.
Insights to Action: Convert qualitative and quantitative findings into actionable, data-backed recommendations for clients.
Team and Growth Collaboration: Partner with senior leadership on new deliverables and organic growth opportunities.

Job Description

Responsibilities

Lead the execution of core Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.
Partner with XS leadership on advanced omnichannel plans, personalization strategies, and modular content initiatives
Understand end-user needs and provide double clicks into user flows to reduce friction while enabling optimal accessibility & inclusivity
Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients
Support manager and Experience Strategy leadership on organic growth and new business initiatives
Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned

Requirements

Bachelor’s degree in marketing, communications, or a related field.
8 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries
Strong communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders.
Strong analytical skills, with experience using data and customer research to inform strategic decisions
Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,)
Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,)
Adept at using AI systems and frameworks

Nice to Have

Benefits

Compensation

USD 122570-164800 YEAR

How to Apply

Please contact us at [email protected]

EVERSANA

3.5 Glassdoor

EVERSANA® is a leading independent provider of global services to the life sciences industry. The company’s integrated solutions are rooted in the patient experience and span all stages of the product life cycle to deliver long-term, sustainable value for patients, prescribers, channel partners and payers. The company serves more than 650 organizations, including innovative start-ups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com.

Founded in 2018

Chicago, Illinois, USA

4.7K employees (563 in marketing)

eversana.com

66% recommend to a friend

78% CEO approval