Responsibilities

• Lead the planning, coordination, and execution of integrated marketing initiatives across NexCore Group’s senior living portfolio.
• Translate enterprise marketing strategy into actionable marketing plans, timelines, and community level initiatives.
• Ensure marketing initiatives are launched proactively and aligned with project milestones, operational priorities, and occupancy goals.
• Oversee execution across digital, print, social media, email, events, public relations, and local community marketing.
• Ensure marketing best practices are consistently implemented across all communities.
• Manage and track marketing budgets across the senior living portfolio.
• Partner with NexCore Marketing to optimize marketing spend and resource allocation across the portfolio.
• Identify opportunities to improve marketing efficiency and maximize return on investment.
• Prioritize marketing initiatives and resources based on occupancy performance, census trends, lease-up schedules, and business priorities.
• Manage multiple concurrent marketing initiatives across the portfolio, ensuring projects remain on schedule and stakeholders are aligned.

Requirements

• 7+ years of progressive marketing experience, preferably in senior living, multifamily, hospitality, healthcare, and other real estate multi-site environments
• Strong understanding of senior living or multifamily marketing, including occupancy management, lease-up strategy, competitive positioning, and portfolio marketing
• Demonstrated ability to manage multiple projects and priorities simultaneously in a fast-paced environment
• Experience managing marketing budgets and optimizing investments based on business performance
• Strong collaboration experience with Sales, Operations, and executive stakeholders
• Experience managing agencies, vendors, and cross-functional marketing execution
• Proficiency with CRM platforms, marketing automation, digital marketing tools, and performance reporting
• Excellent project management, communication, organizational, and relationship-building skills
• Ability to travel periodically to Experience Senior Living communities for site visits, project support, grand openings, and team collaboration
• Experience leading cross-functional teams and large-scale marketing initiatives

Preferred

• MBA or advanced degree in marketing or related field
• Experience with experiential marketing events and community activations
• Strong leadership and collaboration skills across Sales, Operations, and Executive teams
• Experience managing cross-functional marketing planning across new developments, openings, lease-ups, acquisitions, and stabilized communities

Benefits

• Compensation: $125,000 - $155,000 / year
• Eligible for discretionary benefits: performance bonus
• Eligible for standard employee benefit elections: Medical, Dental, Vision, 401K, FSA, HSA, Commuter Benefits, Employee Assistance Program, Life Insurance (employee and dependents), Short-term disability (STD), Long-term disability (LTD), Accidental death & dismemberment (AD&D), vacation days, sick days, and other benefits