Lead strategic brand and talent marketing initiatives across entertainment accounts, guiding ideation, execution, and growth.

• Drive and execute strategic recommendations and comprehensive strategies for brands and talent, which may include content (co-promotions, integrations, and originals), talent partnerships, events, or broader entertainment platforms. This includes managing the full strategic lifecycle: from initial ideation to planning, coordination, execution and performance measurement against the scope of work.
• Develop and present creative briefs and strategic recommendations across scoped long-term accounts and short-term projects.
• Proven track record in content creation and execution, including originals, branded content, and co-productions.
• Serve as a strategic lead on day-to-day brand and talent needs to achieve deliverables and drive growth.
• Provide subject-matter expertise to multiple business units and client teams.
• Support new business development, including pitch ideation, presentations, and, when needed, lead new business/client pitches.
• Collaborate closely with WME Insights (Data & Analytics) to identify marketplace trends, audience preferences, and the competitive landscape to align with brand mandates/talent needs and maximize business growth opportunities.
• Leverage a strong network of industry relationships to drive client objectives and build meaningful connections. Act as a liaison between brands and external stakeholders (e.g., producers, writers, directors, studios, streamers, media executives, etc.).
• Collaborate with colleagues across WME Group to share insights and gather upstream intelligence. While this role will have access to every aspect of the company’s businesses, success will rely on building trusted relationships across the organization.
• Lead all internal and external communications, including but not limited to reports, presentations, trackers, and recommendations to senior leadership.