Director - Enterprise Marketing Insights and Strategy

Responsibilities

• Build and lead an enterprise-wide Consumer Intelligence and Voice of Consumer strategy.
• Integrate insights from patient feedback, digital behavior, online reviews, social listening, contact centers, community sentiment and consumer advisory panels.
• Lead consumer research, brand tracking, segmentation, competitive intelligence and market opportunity assessments.
• Identify emerging consumer trends, unmet needs and growth opportunities.
• Partner across Marketing, Digital and Operations to improve consumer journeys, service design and patient experience.
• Translate research and data into compelling recommendations for senior and executive leadership.
• Establish regular consumer intelligence reporting and future-focused trend forecasting.
• Lead the Consumer Intelligence team, research partners, departmental strategy, KPIs and budget.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, Accounting or Statistics required; MBA preferred.
• 10 years of experience in consumer insights, market research, customer experience or strategy.
• Proven experience leading an enterprise research or insights function and influencing executive leaders.
• Healthcare experience preferred.
• Experience with AI-enabled insights and modern consumer intelligence platforms preferred.
• Must reside in a Mercy community

Preferred

• MBA preferred.
• Healthcare experience preferred.
• Experience with AI-enabled insights and modern consumer intelligence platforms preferred.

Benefits

• From day one, Mercy offers outstanding benefits - including medical, dental, and vision coverage, paid time off, tuition support, and matched retirement plans for team members working 32+ hours per pay period.