Director, Enterprise Demand Generation at Dodge Construction Network | USA

Dodge Construction Network

Director, Enterprise Demand Generation

USA (Remote)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise demand gen and ABM strategy for a sales-led org, aligning with Enterprise Sales to build a scalable, multi-channel funnel.

Own strategy and execution of enterprise demand gen and ABM programs
Must-have: 8-10 years B2B demand generation with enterprise/ABM experience
Standout: Cross-functional alignment with RevOps and Sales, plus use of AI to enhance ABM

Job Description

Responsibilities

Own the strategy and execution of enterprise demand generation and ABM programs
Define ICP, segmentation, and target account strategy (tiering, prioritization, coverage)
Build a full-funnel approach that drives new logo pipeline, accelerates existing opportunities, and increases product adoption rates among existing customers
Partner closely with Enterprise Sales leadership to align on pipeline goals and account plans
Develop and execute 1:1, 1:few, and 1:many ABM programs across key segments
Orchestrate multi-channel plays across: LinkedIn, account-based media, other relevant paid platforms
Events and roundtables
SDR/BDR outbound coordination
Personalized nurture and content
Leverage intent data and engagement signals to trigger timely account engagement

Requirements

Bachelor's degree in a related field or equivalent education and work experience.
8-10 years of B2B demand generation experience, including strong exposure to enterprise and ABM motions
Proven ability to build or significantly evolve demand generation programs tied to pipeline
Experience working closely with Enterprise Sales and SDR/BDR teams
Comfortable owning strategy while also executing key programs directly
Strong understanding of complex buying committees and long sales cycles
Data-driven and analytical, with the ability to turn insights into action
Experience working with a B2B tech stack including Salesforce, Pardot, ZoomInfo, ABM platforms
Experience and/or strong point of view on using AI to enhance ABM and enterprise demand generation

Preferred

Strong point of view on how AI can enhance ABM and enterprise demand generation, including scaling personalization, improving account prioritization, and identifying in-market signals

Benefits

comprehensive benefits
uncapped variable incentive plans or an annual discretionary performance bonus (where applicable)

Dodge Construction Network

2.7 Glassdoor

Dodge Construction Network harnesses data, analytics, and industry connections to be the leading source of insights and opportunities in the commercial construction industry. With five trusted solutions—DCC, The Blue Book, Sweets, IMS, and Principia—Dodge connects construction professionals across all stages of the building process. Designed for both small teams and large enterprises, these tools simplify complexity, empowering you to build thriving businesses and communities. With over a century of experience, Dodge Construction Network is the catalyst for modern construction.

Boston, Massachusetts, USA

431 employees (22 in marketing)

www.construction.com

41% recommend to a friend

100% CEO approval