Evansville Vanderburgh School Corporation

Director of Enrollment Strategy

Evansville, IN (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own enrollment marketing strategy for a district-wide program, blending brand, analytics, and AI to drive enrollment, recruitment, and retention across EVSC.

  • Enrollment Strategy: Own district-wide enrollment marketing and campaign development to connect families to EVSC programs.
  • Brand & Communications: Elevate EVSC across schools with consistent messaging and program storytelling.
  • Analytics & Technology: Leverage data, digital channels, and AI tools to optimize reach and outcomes.

Job Description

Responsibilities

  • Develop and execute comprehensive enrollment marketing strategies
  • Strengthen and elevate the EVSC brand across all schools and programs
  • Leverage analytics, digital marketing, and AI tools to drive results
  • Promote student success stories, innovative programs, and district achievements
  • Partner with school leaders and Human Resources to support enrollment and staff recruitment goals
  • Create impactful campaigns that connect families to opportunities across EVSC

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field
  • Minimum 5 years of progressive marketing experience
  • K-12 education experience preferred, but not required
  • Expertise in branding, digital marketing, campaign development, analytics, and strategic communications

Preferred

  • K-12 education experience preferred, but not required

Benefits

  • Dental insurance
  • Employee assistance program
  • Employee discount
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Retirement plan
  • Vision insurance

Marketing Team

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