Director of Enrollment Marketing, Communications & Visitor Experiences

Responsibilities

• The Director of Enrollment Marketing, Communications, and Visitor Experiences will be responsible for developing the processes and procedures to facilitate the execution of an integrated, effective campus-wide recruitment and enrollment strategy.
• The director will lead the strategic development and execution of enrollment-focused marketing, communications, and visitor experiences to support achieving the university’s recruitment, admissions, and enrollment goals.
• The director will develop strategies and tactics to inform and positively impact Academic Services and Enrollment Management ( ASEM ) and academic colleges’ collective recruitment and matriculation of new students and retention of continuing students.
• The Director will primarily develop and support the strategic initiatives of ASEM , which includes the Offices of Admissions, Husker Hub, Scholarships & Financial Aid, and University Registrar, New Student Enrollment and the Nebraska College Preparatory Academy.
• Pursuant to those goals, the director will oversee the ASEM marketing & communications and on-campus experiences teams.
• Additionally, the director will ensure a consistent, impactful communication approach as students’ transition from prospective to enrolled students.
• The director will be an integral subject matter expert along with numerous university-wide professionals who are challenged to align complimentary enrollment-focused marketing and communication strategies and tactics that elevate the university amongst competitor institutions.
• Along these lines, the director will assist in the development and management of university’s brand by connecting all strategic recruitment objectives to the overall university marketing and communication strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Mass Communication, Public Relations, Journalism or related field plus 10 years of progressively responsible and directly related experience in any combination of: strategic process development, marketing, communications or public relations in which experience demonstrates abilities in public relations and organizational communication; Masters degree in Marketing, Business, Mass Communication, Public Relations, Journalism or related field with 8 years of progressively responsible and directly related experience considered.
• Knowledge of higher education, recruitment, fundraising, project management, strategic communication, public relations and/or recruitment/marketing activities necessary. Experience with higher education marketing.
• Must have excellent written communication, presentation skills, interpersonal and organizational skill.
• Ability to multi-task and strong attention to detail essential.
• Knowledge of Customer Relationship Management Systems ( CRM ) used in higher education marketing and recruitment (e.g., Slate, Salesforce, TargetX, EnrollmentRX).
• Knowledge of digital platforms (e.g., websites, social media, crowdfunding).
• Knowledge of enterprise marketing automation platforms (e.g., Pardot, Marketo, Hubspot).
• Knowledge of visitor centers, campus tours, and/or large event management.

Preferred

• Master’s degree in Marketing, Business, Mass Communication, Public Relations, Journalism or related field .
• Experience working with senior leaders in a large and complex organization
• Knowledge of public university culture and stakeholders desirable. AMA Marketing of Higher Education engagement.
• Collegiate Information and Visitor Services Association ( CIVSA ) engagement.
• Copywriting skills.
• Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Knowledge of student recruitment in higher education