Director, Enrollment Communications and Marketing (Limited to UConn Employees)

Responsibilities

• Develops and implements a comprehensive, multi-channel marketing and communications strategy that supports UConn's enrollment objectives and promotes undergraduate student recruitment, enrollment, financial aid awareness, orientation participation, and student success.
• Serves as the lead communications strategist for Enrollment Management, advising the Associate Vice President for Enrollment and senior leadership on outreach, engagement, brand positioning, and enrollment communication initiatives.
• Establishes annual communication and marketing goals aligned with division and university strategic priorities.
• Creates and maintains a coordinated Enrollment Management communications calendar across all reporting departments.
• Ensures messaging reflects institutional values, promotes access and affordability, and supports the recruitment and enrollment of a talented and diverse student population.
• Leads the development and implementation of enrollment marketing campaigns that engage prospective students throughout the recruitment, application, admission, enrollment, and transition processes.
• Oversees audience segmentation and personalized communication strategies designed to improve prospect engagement, application completion, yield, and matriculation outcomes.
• Guides the creation of compelling storytelling and marketing content that highlights the student experience, academic excellence, affordability, student support services, and student success outcomes.
• Develops strategic communications plans for key enrollment cycles including recruitment, admissions decisions, financial aid awarding, orientation, and enrollment confirmation.
• Oversees the development and maintenance of enrollment-focused websites, digital content, email communications, social media channels, videos, publications, presentations, and promotional materials.

Requirements

• Bachelor's degree in communications, marketing, public relations, journalism, higher education administration, business, or a related field.
• At least eight years of progressively responsible professional experience in marketing, communications, enrollment management marketing, public relations, or related fields.
• Demonstrated experience developing and implementing comprehensive marketing and communication strategies.
• Experience supervising professional staff and managing complex projects.
• Experience utilizing data, analytics, and performance metrics to inform strategic decisions.

Preferred

• Master's degree in communications, marketing, higher education administration, business administration, or a related field.
• Experience in higher education enrollment management marketing and communications.
• Demonstrated success leading recruitment marketing campaigns that support enrollment growth and student engagement.
• Experience working with CRM systems, marketing automation platforms, digital advertising, and audience segmentation strategies.
• Experience managing websites, digital engagement initiatives, and social media communication strategies.
• Knowledge of enrollment management best practices, student recruitment trends, and higher education marketing strategies.