Director, Engagement Strategy

Responsibilities

• Lead day-to-day engagement strategy for two key clients across CRM, website, social, and display - connecting audience behavior insight into a clear strategic narrative, not just a channel plan.
• Design connected engagement ecosystems and define audience-inspired channel roles and goals - what job each channel does, for whom, and why - with particular depth in CRM.
• Build engagement strategy playbooks and plans, partnering with Brand Strategy and Medical Strategy, and with our Research & Insights and Analytics teams on data-informed strategy and measurement.
• Serve as the go-to cross-functional partner for engagement strategy on the account, partnering with Account, Creative, Brand Strategy, and Medical Strategy.
• Help shape content and communications strategy, bringing an audience-inspired point of view to how ideas and key messages best come to life.
• Facilitate workshops, journey mapping sessions, and strategic working meetings that bring the whole team along on the strategy.
• Manage and develop one junior strategist, providing day-to-day guidance, feedback, and growth opportunities.
• Mentor junior strategists across the broader practice, modeling what great engagement strategy looks like: curious, kind, collaborative, and always building.

Requirements

• 6–10 years of experience in engagement strategy, omnichannel strategy, or a related discipline
• Significant healthcare, pharmaceutical, biotech, or healthcare agency experience required.
• A data-driven storyteller - someone genuinely passionate about connecting audience behaviors to how we can move and shape them.
• Real depth across the omnichannel mix - web, social, display, and CRM - with specific fluency in CRM strategy (execution not required).
• Experience helping shape content and communications strategy, including defining channel roles and goals grounded in audience insight.
• Demonstrated experience managing and developing people, having directly managed at least one direct report.
• Strong presentation, storytelling, and facilitation skills, paired with the hunger and drive to build - comfort creating something from a blank page, not just executing an existing playbook.

Benefits

• The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.
• Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.