Director, Engagement Strategy at IPG Health | New York, USA | $130K/yr – $180K/yr

Director, Engagement Strategy

New York, USA (Hybrid)

$130K/yr – $180K/yrDirector/Executive6+ years exp

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive healthcare engagement strategy and lead day-to-day account activity for a healthcare marketing team.

Lead day-to-day activity and develop briefs for standard engagement deliverables.
Must-have: 6+ years in healthcare marketing with strong PowerPoint skills.
Standout: manages junior staff and supports new-business pitches.

Oversees day-to-day activity on assigned accounts, creating, and kicking off project briefs for standard engagement deliverables (eg, website) and working with larger brand teams at key strategic junctures to examine the current engagement strategy and provide recommendations for the future (eg, tactical planning.)
Develops and maintains positive collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.
Able to synthesize a variety of insights into actionable plans to drive brand goals.
Marries strategic and creative aptitude to create meaningful, memorable, and measurably impactful engagement strategies for health/wellness space.
Provides insights into the value and limitations of both on and offline channels.
Serves as a key engagement team member on the brand team for the healthcare business and ensure the quality of the strategic and creative products the team produces.
Can be a day-to-day lead on one or more accounts with limited supervision by a senior team member.
Evangelizes engagement strategy’s value and directs accounts on engagement opportunities.
Works closely with all stakeholders at the agency and regularly present ideas to clients.
Can support a senior team member on new business pitches and present with them when appropriate (not usually pitching alone.)

Bachelor’s degree
Marketing or related major
6+ years experience in healthcare marketing
Master's degree (Preferred)
In-depth knowledge of Microsoft Office and great comfort with quickly building PowerPoint decks, including ones with complex stories shown simply – and collaborating with multiple partners to do so
Highly effective use of Microsoft Word, Excel, PowerPoint with multiple years’ experience doing so
Extremely strong written and verbal communication skills, including presenting in high-pressure situations
Must be a good active listener, with a collaborative working style
Must be highly accountable for deliverables, while displaying the highest levels of personal integrity and a willingness to work constructively through any conflicts that arise

Stormz, Miro, and/or Mural proficiency
Ability to independently run workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms preferred