Director, Engagement Strategy

Responsibilities

• Lead the integration of audience, market, performance, cultural, and competitive intelligence into cohesive engagement strategies.
• Prioritize the insights most likely to influence audience behavior, experience quality, and business outcomes.
• Translate complex data and research into clear strategic implications, opportunities, and choices.
• Look beyond the category to identify emerging behaviors and fresh sources of inspiration.
• Use insights to advance personalization, content delivery, test-and-learn planning, and ongoing optimization.
• Anticipate how AI is reshaping discovery, consideration, engagement, and continued treatment behaviors.
• Lead audience-centered engagement strategy across DTC, HCP, and Patient Services initiatives.
• Ensure strategies reflect the distinct needs, motivations, barriers, behaviors, and decision roles of patients, caregivers, healthcare professionals, and support stakeholders.
• Find opportunities to connect experiences across audiences and moments in the healthcare journey.
• Translate audience insights into actionable journeys, engagement frameworks, activation pillars, and channel recommendations.

Requirements

• Approximately 8 or more years of experience in Engagement Strategy, communications planning, customer experience, digital strategy, consulting, marketing, or a related rigor.
• Experience leading engagement strategy across brands, initiatives, or complex customer journeys from insight through activation.
• Demonstrated fluency across DTC, HCP, and Patient Services audiences, with the ability to connect insights and experiences across healthcare ecosystems.
• Strong understanding of audience strategy, omnichannel engagement, customer journeys, ecosystem design, experience planning, and measurement.
• Proven ability to translate research, data, and performance signals into clear strategic recommendations and actionable frameworks.
• Experience leading integrated teams and partnering effectively across Brand Strategy, Data and Analytics, Creative, Media, CRM, Technology, Experience, and Account Management.
• Ability to own strategic outcomes, manage complex workstreams, and operate independently with minimal oversight.
• Experience managing and developing talent, delegating effectively, and providing clear feedback and coaching.
• Strong senior-client communication, facilitation, presentation, and strategic storytelling skills.
• Demonstrated ability to identify organic growth opportunities and strengthen the agency's strategic remit.