Director, Engagement Strategy

Chicago, IL (On-site)

$90K/yr – $180K/yrDirector/Executive8+ years expProfessional

Posted 1 day ago

Job Summary

Own and shape cross-channel media strategies for healthcare clients, guiding the Engagement Planning team, building strategic client partnerships, driving innovation, and empowering a high-performing team to achieve brand goals.

  • Lead development of cross-channel media plans across healthcare channels
  • Provide strategic direction and mentorship to the Engagement Planning team
  • Build trusted advisor relationships with key clients

Job Description

Responsibilities

  • Architect of Omnichannel Excellence: Lead the development of innovative cross-channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience.
  • Guide Strategic Vision & Execution: Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
  • Cultivate Strategic Client Partnerships: Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations.
  • Champion Innovation & Thought Leadership: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact and drive client success.
  • Empower a High-Performing Team: Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential.

Requirements

  • Strategic Mastermind: 8+ years of hands-on media planning experience across all channels, with a proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry.
  • Leadership & Vision: Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering a culture of collaboration, growth, and excellence.
  • Client-Centric Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance.
  • Industry Expertise: Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
  • Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Benefits

  • Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.
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CMI Media Group

3.8 Glassdoor

CMI Media Group, a WPP company, is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has seven office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/careers

Founded in 1989
Philadelphia, Pennsylvania, USA
1.5K employees (258 in marketing)
78% recommend to a friend
94% CEO approval

Salaries

Posted range

$90K/yr – $180K/yr

Taken straight from the job posting.

See all CMI Media Group salaries

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Director, Engagement Strategy

CMI Media Group · Chicago, IL · On-site