Responsibilities

• Serve as a Thought Leader: Align digital marketing strategies with client business goals and objectives.
• Client Communication: Act as a client thought leader in aligning integrated marketing strategies under a client’s business goals and objectives; direct client communication to sell new strategies and executions.
• Process Improvement Lead: Serve as Agency lead for process improvement and other critical initiatives, as assigned.
• Manage Engagement Team: Manage assigned Engagement Supervisors and Engagement Strategists to provide account teams with consistent, valuable, and relevant guidance.
• Evaluate Digital and RM Programs: Lead efforts to evaluate digital and RM programs and tactics that coordinate multiple customer touch points to optimize successful consumer experience.
• Identify Opportunities: Work with the account team to identify opportunities and determine and prioritize project scope and business specifications.
• Provide Strategic Insights: Support new business opportunities with strategic insights and guidance.
• Leadership in Digital Analysis: Demonstrate leadership and expertise in key digital analysis and performance, including Google Analytics, SEO, UX/UI.
• Client Team Education: Provide regular client team education on digital and RM philosophies, trends, and insights.
• Team Management and Mentorship:

Requirements

• Education: Bachelor’s degree in related field, preferably business, marketing, communications, analytics.
• 10+ Years of Digital Strategy Experience: Healthcare and agency experience desired.
• Data Expertise: Deep background in data creation, manipulation, analysis, and management.
• Mobile Marketing Experience: Broad, evidenced experience in mobile marketing.
• Digital Channel Expertise: Possess expertise in new and emerging digital channels, tactics, and media.
• Integrated Marketing Knowledge: Experiential knowledge of integrated marketing and digital disciplines and Direct Marketing, including testing, tracking, and measurement.
• Skills: Superior communication, budgeting, project management, and planning skills.

Preferred

• Experience with healthcare and agency preferred

Benefits

• Medical, Dental and Vision coverage
• 401k with Company match of 50% on the first 6%
• Adoption Assistance – Up to $2,500 of financial assistance
• Company Paid Life Insurance, Short-Term and Long-Term Disability
• Short-Term Disability providing 100% of salary coverage
• Paid Parental Leave for birth and non-birth parents (4 weeks)
• Summer Fridays
• Flexible Time Off (FTO)
• 11 Holidays and End of Year Office Closure
• Company provided Learning and Development opportunities