Director, Live Content US/Canada
AVIXA
USA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeDirector/executive7+ years exp.
5 hrs ago
Director, Emerging Platforms & Content Strategy
New York City, NY (Hybrid)
$123K/yr – $215K/yrDirector/ExecutiveFull time
Posted 4 days ago
Job Summary
Own and lead the development of a content-led growth engine at Amex, shaping strategy, building capabilities, and coordinating across the Prospect ecosystem to accelerate customer acquisition.
- Own strategic agenda and cross-functional alignment across teams.
- Drive AI-enabled content creation and activation across owned and third-party ecosystems.
Job Description
Responsibilities
- Build Amex’s next content-led acquisition engine—using customer insight and AI to determine what content we need, transform how we create and improve it, and activate it across owned and third-party ecosystems to help more prospects understand, value and choose Amex.
- Set the strategic agenda, build new capabilities and connect efforts across the Prospect ecosystem to accelerate growth.
Requirements
- Experience in content, digital growth, acquisition or adjacent disciplines, with a clear understanding of how content influences customer decision-making across first and third party environments.
- Demonstrated experience building or transforming marketing capabilities using AI, automation or emerging technology, moving beyond experimentation to proven business outcomes.
- Comfortable operating in fast-moving, ambiguous environments, making clear strategic choices where established playbooks do not yet exist.
- A strong cross functional leader who can influence senior stakeholders without direct authority, establish shared priorities and mobilize teams across complex organizations.
- A strong people leader and communicator who can move seamlessly between long-term vision, practical execution and executive-level decision making.
- Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
American Express
4.1 Glassdoor
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus
New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval
Salaries
Posted range
$123K/yr – $215K/yr
Taken straight from the job posting.
Content Marketing median pay in the United States
$85K/yrMost earn $70K to $110K. Based on 3,215 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
11.1 years
Marketing Roles Posted (Last 30 Days)
18
People
HR / Recruitment
Marketing Leadership
John Hayes
Chief Marketing Officer
At the company for 31 years 10 months
Jacquii Alexander
Vice President, US SME Managed Customer Marketing
At the company for 16 years 1 month
David Wigder
VP, Marketing, American Express Global Dining
At the company for 2 years 1 month
Gaurang Patel
Vice President, Enterprise Marketing and Communications Technology
At the company for 1 year 9 months
Traffic Signals
Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%
Headcount Trend
Current headcount: ~81.7K
Recent News
Links
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