Responsibilities

• Develop and refine website content, including headlines, page copy, calls to action, and supporting messaging for new and existing websites.
• Create blog articles, educational resources, and long-form content that transforms subject matter expertise into engaging and valuable information for audiences.
• Write compelling social media content that supports brand awareness, marketing initiatives, and educational campaigns.
• Develop email marketing campaigns, newsletters, customer communications, and promotional messaging.
• Collaborate closely with designers, marketers, subject matter experts, and other stakeholders to bring ideas from concept through execution.
• Simplify complex or technical information into clear, audience-focused content.
• Ensure messaging remains consistent with established brand voice, tone, and communication standards.
• Contribute ideas that support content strategy, audience engagement, and digital marketing objectives.
• Manage multiple projects and deadlines while maintaining quality and attention to detail.

Requirements

• Exceptional copywriting, editing, and storytelling skills.
• Experience writing content for websites, digital marketing, and other online platforms.
• Ability to understand audience needs and create content from the reader's perspective.
• Strong communication and collaboration skills.
• Ability to translate complex or technical information into approachable and engaging content.
• Proven ability to manage multiple priorities and meet deadlines in a freelance or contract environment.
• High attention to detail, organization, and commitment to quality.

Preferred

• Experience with B2B marketing.
• Background creating content for science, plant health care, horticulture, arboriculture, environmental services, or other technical industries.
• Knowledge of SEO best practices and digital content strategy.
• Experience collaborating with designers, web developers, and creative teams.
• Familiarity with AI-assisted content workflows while maintaining a strong editorial voice and human-centered storytelling approach.