Responsibilities

• Develop and implement comprehensive content strategies tailored to the Crypto/Web3 space, aligning with overall marketing goals.
• Manage end-to-end content creation processes, including writing, editing, and proofreading articles, white papers, blog posts, social media updates, and video scripts.
• Oversee website management using Content Management Systems (CMS) such as WordPress; optimize site structure for SEO best practices.
• Design engaging visual content utilizing Adobe Photoshop, Adobe Creative Suite tools, and basic graphic design principles to enhance storytelling.
• Coordinate cross-functional collaboration with marketing, product teams, designers, and external agencies to produce cohesive campaigns.
• Conduct keyword research and utilize SEO techniques to improve organic reach; monitor content performance through web analytics reporting tools like Google Analytics and marketing automation platforms.
• Manage social media marketing efforts across platforms including Twitter, LinkedIn, and Telegram; develop content calendars that drive community engagement.
• Analyze marketing online analytics and campaign data to refine content strategies for maximum impact; prepare regular reports on content performance metrics.
• Stay current with industry trends in blockchain technology, NFTs, DeFi, and emerging Web3 innovations to inform relevant content topics.

Requirements

• Proven experience in content management within the Crypto or Web3 industry; familiarity with blockchain concepts is highly preferred.
• Strong writing skills with a portfolio demonstrating expertise in storytelling, copywriting, and technical editing.
• Proficiency in Adobe Photoshop, Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML/CSS basics for website management.
• Knowledge of SEO best practices combined with experience using web analytics tools such as Google Analytics for performance tracking.
• Ability to create engaging multimedia content including videos (video editing skills a plus), photography, and infographics.
• Experience with social media management platforms and marketing automation tools to execute integrated campaigns effectively.
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment; strong collaboration skills across teams.
• Familiarity with e-commerce platforms and digital marketing strategies related to B2B marketing is advantageous.

Benefits

• Employee assistance program
• Flexible schedule
• Professional development assistance