Director of Editorial & Content Marketing

Responsibilities

• Build Vitally's editorial strategy
• Define the ideas, topics, and conversations Vitally should own.
• Create a cohesive editorial strategy across long-form, social, research, video, events, and other channels.
• Build recurring editorial franchises that give our audience a reason to come back.
• Develop the narrative arc that connects our company strategy, product vision, and point of view on the market.
• Help shape a market movement
• Turn Vitally’s perspective on AI, Customer Success, and customer intelligence into compelling market narratives.
• Build sustained market education before, during, and after major launches.
• Identify opportunities for Vitally to lead industry conversations rather than simply participate in them.
• Create ideas and content that help buyers understand why the market needs to change before we ask them to buy the solution.

Requirements

• 10+ years of experience in editorial, content marketing, thought leadership, brand publishing, or a related discipline, ideally in B2B technology.
• Experience owning editorial or content strategy at a senior level.
• An exceptional writer and editor with strong instincts for what is interesting, distinctive, and worth saying.
• A track record of creating content programs that build audiences and influence markets—not simply increase publishing volume.
• Experience developing executive thought leadership.
• Experience creating original research, reports, editorial franchises, or other high-authority content.
• Strong understanding of how content creates demand across organic search, social, email, events, earned media, and other channels.
• Ability to understand complex technology and turn it into simple, provocative, compelling stories.
• Strong strategic judgment paired with a willingness to be hands-on when necessary.
• The ability to operate in ambiguity and help shape the story while the company and product strategy are still evolving.

Benefits

• 100% of health/dental/vision insurance premiums covered by us
• 401k through Empower
• Commuter benefits
• Unlimited PTO with a minimum we require you to take off. Please relax and recharge!
• Flexible work hours and work-from-home policy
• Yearly education stipend towards your professional development
• Equity: We want every team member invested in the company's success and are happy to be generous with equity.