Head of Ecommerce (remote)
Repurpose
Los Angeles, CA (Remote)
In-houseFull-timeSenior level8+ years exp.
18 hrs ago
Director, eCommerce - Sam Edelman
New York City, NY (On-site)
$132K/yr – $168K/yrDirector/Executive7+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the website as the cross functional engine for brand storytelling, merchandising, and conversion, coordinating between product, creative, technology and marketing to drive discovery, engagement and revenue.
- Website Operations & Merchandising: direct daily site decisions on content, presentation and seasonal storytelling to support business goals.
- Performance & Conversion: use funnel data and customer behavior to push higher conversion, engagement and order value.
Job Description
Responsibilities
- Direct daily website operations: Ensure site content, product presentation, promotions and merchandising support business goals
- Drive conversion and engagement: Uses site performance, customer behavior and funnel data to improve conversion, engagement, product discovery and order value
- Lead website merchandising strategy: Manage assortment placement, product sequencing, category storytelling, content accuracy and seasonal refreshes
- Collaborate with internal teams: Partner with merchandising, planning, creative, technology, customer service and marketing to align website execution with product priorities, inventory position and brand storytelling
- Understand brand vision and strategy: Partner with brand leadership, creative and marketing teams to ensure the website reflects Sam Edelman’s broader brand ethos, product strategy and campaign storytelling in ways that support discovery, engagement and conversion
- Lead key initiatives: Influence cross-functional priorities to ensure website needs are represented in product, inventory, creative, technology and business decisions
- Collaborate with marketing: Partner with marketing channel and CRM owners to shape traffic-driving, acquisition, retention and loyalty strategies, while optimizing landing experiences, product discovery, personalization and onsite conversion once traffic reaches the website
Caleres
Caleres is the home of today’s most coveted footwear brands around the world and represents a diverse portfolio spanning all of life’s styles and experiences. Every shoe tells a story and Caleres has the perfect fit for every one of them. Caleres’ brands live in all channels of today’s global marketplace, including our 1,200+ branded retail locations as well as department and specialty stores, branded e-commerce sites, and many third-party retail sites. Our brand collections have been developed and acquired to meet the evolving needs of today’s assorted and growing audiences. Consumer insights drive every aspect of the innovation, design, and craft that go into our distinctly positioned brands, including Famous Footwear, Sam Edelman, Naturalizer, Allen Edmonds, Vionic, and Dr. Scholl’s Shoes.Caleres’ 145-year legacy of craftsmanship provides our foundation. But our next chapters are being written through investments in technology, trend research, manufacturing, sustainability, sourcing, and the brilliant people who will lead us into the future – helping Caleres deliver the strongest, most desired brand portfolio in the market.The Caleres story is most simply defined by the company’s mission: Inspire people to feel great...feet first.
