Director of Ecommerce at Milk Bar | New York, USA | $145K/yr – $155K/yr

Milk Bar

Director of Ecommerce

New York, USA (On-site)

$145K/yr – $155K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive DTC ecommerce growth and site optimization to meet EBITDA-backed targets.

Own end-to-end ecommerce budgets, forecasts, and weekly revenue planning.
7+ years of experience in DTC ecommerce with site management, UX, and SEO.
Cross-functional leadership across marketing, operations, and IT with data-driven rapid testing.

Job Description

Lead DTC ecommerce growth and site optimization to meet EBITDA-backed targets.

Own end-to-end ecommerce budgets, forecasts, and weekly revenue planning.
Manage 3rd party retailers and direct channels including Amazon and Goldbelly.
Identify growth opportunities and risks within the channel.
Drive improvements in conversion rate, AOV, and customer experience.
Partner with Marketing to optimize advertising and retention for efficient CAC/LTV.
Lead a data-driven, rapid-testing operating model to scale high-impact levers.
Coordinate with supply chain to control operating costs toward EBITDA goals.
Oversee website strategy including SEO, GEO/AEO, and CRO to boost visibility and UX.
Own day-to-day site management with developers, updating PDPs and UX promptly.
Lead testing of new initiatives and manage weekly sprint planning with the dev team.

Milk Bar

3.6 Glassdoor

MILK BAR is a sweet shop that’s been turning familiar treats upside down and on their heads, shaking up the dessert scene since 2008. Founded by James Beard Award-winning pastry chef Christina Tosi, Milk Bar first opened its doors in NYC’s East Village, and has developed a loyal fanbase in the decade since. We operate 12 stores across 5 markets in the US, a direct-to-consumer eCommerce shop that ships delightfully delicious dessert care packages anywhere in the US, and now we're in a grocery store near you! We believe in the transformative power of a really good cookie or an outstanding piece of cake. We pull inspiration from simple ingredients, like the grocery store staples we grew up with, turned on their heads in unconventional ways. We hope you’ll agree.

Founded in 2008

New York, New York, USA

514 employees (20 in marketing)

milkbarstore.com

63% recommend to a friend

76% CEO approval