Responsibilities

• Own the product roadmap for military websites to drive improvements in AOV, conversion rate, bounce rate, page load speeds, customer experience as well as user experience
• Define, deliver and implement digital experience strategy through journeys (CX and UX) for all customer segments and personalize based on their purchasing and engagement behaviors
• Collaborate with the merchandising and inventory teams to ensure availability of most profitable, and most popular products on the website. Forecast demand for various products based on the behavior exhibited by visitors on the website and ensure inventory buying team includes the forecast in all buying decisions.
• Collaborate with merchandising to ensure strong relationships with all major suppliers and positively influence suppliers’ willingness to participate in strategic vendor programs as well as customer-centric marketing campaigns by sharing common goals, marketing budgets and KPIs
• Collaborate with Marketing leads to identify new and innovative ways to drive traffic to the websites as well as developing and improving traffic from existing channels
• Collaborate closely with the brand marketing leader to ensure all site creative fits with each brand’s guidelines whilst maintaining best customer journey to maximize conversion
• Identify competitors and evaluate their strategies to determine their strengths and weaknesses relative to those of your own and deliver competitive superiority across the board
• Ensure all key buying moments (promos, bundles, deals, flash sales etc.) are well planned and executed with a market activation plan, clearly phased targets that have been collaboratively produced with inventory, marketing and merchandising functions and a clear awareness of any activity from last year has been considered
• Collaborate with and lead from the front across merchandising, inventory, brand & marketing center of excellence teams to come up with growth strategies with goals and timelines across the customer lifecycle for acquisition, expansion, retention and win-back.
• Plan revenue and profit maximizing multi-channel and multi-touch campaigns that are buyer centric in nature and ensure personal touch for each buyer

Requirements

• 8-12 years of experience within eCommerce and digital marketing
• Military background and thereafter transition to eCommerce strongly preferred
• Track record of delivering impactful financial results
• Must have lead teams of 5+ members and several marketing agencies at once
• End-to-end digital experience, site merchandising and multi-channel marketing leadership experience required
• Data-driven thinking for planning and execution required
• Bachelor’s degree required; MBA strongly preferred
• Ability to collaborate across functions with all levels of team from C-level
• Ability to prioritize and structure work in an organized fashion
• Self-motivated, analytic and data driven decision maker

Preferred

• MBA strongly preferred