Director of Ecommerce

USA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end eCommerce digital experience and revenue growth by leading cross-functional teams across merchandising, marketing, and inventory.

  • Own multi-channel campaign planning and execution to hit monthly, quarterly, and annual targets.
  • Must-have: 8–12 years of experience in eCommerce and digital marketing.
  • Standout: Proven cross-functional leadership across merchandising, brand, and marketing to drive P&L impact.

Job Description

Responsibilities

  • Own the product roadmap for military websites to drive improvements in AOV, conversion rate, bounce rate, page load speeds, customer experience as well as user experience
  • Define, deliver and implement digital experience strategy through journeys (CX and UX) for all customer segments and personalize based on their purchasing and engagement behaviors
  • Collaborate with the merchandising and inventory teams to ensure availability of most profitable, and most popular products on the website. Forecast demand for various products based on the behavior exhibited by visitors on the website and ensure inventory buying team includes the forecast in all buying decisions.
  • Collaborate with merchandising to ensure strong relationships with all major suppliers and positively influence suppliers’ willingness to participate in strategic vendor programs as well as customer-centric marketing campaigns by sharing common goals, marketing budgets and KPIs
  • Collaborate with Marketing leads to identify new and innovative ways to drive traffic to the websites as well as developing and improving traffic from existing channels
  • Collaborate closely with the brand marketing leader to ensure all site creative fits with each brand’s guidelines whilst maintaining best customer journey to maximize conversion
  • Identify competitors and evaluate their strategies to determine their strengths and weaknesses relative to those of your own and deliver competitive superiority across the board
  • Ensure all key buying moments (promos, bundles, deals, flash sales etc.) are well planned and executed with a market activation plan, clearly phased targets that have been collaboratively produced with inventory, marketing and merchandising functions and a clear awareness of any activity from last year has been considered
  • Collaborate with and lead from the front across merchandising, inventory, brand & marketing center of excellence teams to come up with growth strategies with goals and timelines across the customer lifecycle for acquisition, expansion, retention and win-back.
  • Plan revenue and profit maximizing multi-channel and multi-touch campaigns that are buyer centric in nature and ensure personal touch for each buyer
Galls logo

Galls

We are PROUD TO SERVE AMERICA’S PUBLIC SAFETY PROFESSIONALS with great customer service and an unrivaled selection of uniforms, equipment, and logistics technologies. We have built our business on trust and customer relationships during our more than 50 years of business. As the largest distributor in the industry and a national footprint of more than 50 locations, we efficiently provide products for Law Enforcement, Federal, Military, Security, Firefighters, Emergency Medical, Postal and Public Transportation professionals. With such a distinguished mission, we are seeking quality applicants who hold the desire to serve the most valorous and heroic customers in the country. Stand along side those called to duty and apply today!Galls Core Values – We are PROUD to serve those who servePeople FirstResults AchievedOwn It Every DayUrgency with DisciplineDo Right for Our Customers and Employees

Founded in 1967
Lexington, Kentucky, USA
965 employees (80 in marketing)

Traffic Signals

Monthly Visitors
822.8K
Monthly Google Ads Budget
$146.5K
Traffic Source Mix
Search
47.5%
Direct
44.4%
Referral
4.3%
Social
2.5%
Paid
1.2%

Headcount Trend

Current headcount: ~965

Marketing Team

Marketing Team Size
42 (4% of company)

Recent News