Director of Ecommerce at Chefman | Mahwah, NJ | $140K/yr – $190K/yr

Chefman

Director of Ecommerce

Mahwah, NJ (On-site)

$140K/yr – $190K/yrDirector/Executive7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the direct-to-consumer ecommerce engine for the Chefman site, shaping traffic, conversion, and relationship-building outside Amazon.

Own traffic, revenue, and site experience across Chefman-owned channels, with a focus on Shopify and related storefronts.
Lead DTC strategy across paid media, SEO, email, SMS, affiliates, and social to lift acquisition and lifetime value.
Analyze behavior and performance to drive experiments on landing pages, product pages, checkout, and lifecycle campaigns.

Job Description

Responsibilities

Own traffic and revenue across our Chefman-owned website
Lead DTC ecommerce strategy across Shopify and related platforms
Drive customer acquisition through paid media, SEO, affiliate, influencer, email, SMS, and social channels
Improve website conversion, merchandising, customer journey, and retention
Partner with Creative and Marketing teams on campaigns, launches, promotions, and site content
Analyze traffic, customer behavior, and ecommerce performance to drive optimization and growth
Develop strategies to strengthen direct customer relationships outside of Amazon
Lead testing and optimization across landing pages, PDPs, checkout flow, and lifecycle marketing

Requirements

7+ years of ecommerce, DTC, or digital growth experience
Strong Shopify and consumer brand experience
Proven success driving website traffic, conversion, and online revenue growth
Strong understanding of performance marketing, SEO, CRM/email marketing, and analytics
Experience working cross-functionally with creative, marketing, and product teams
Hands-on, entrepreneurial mindset with strong analytical skills

Chefman

Welcome to Elegance Services Pvt Ltd, a vibrant and expertly managed company specializing in Next Generation Home & Kitchen Appliances. With a keen focus on enriching lives and enhancing lifestyles, we craft a diverse range of products tailored to the needs of modern households and commercial kitchens alike.Our extensive product lineup boasts innovations such as the Electric Tandoor, Steam Cooker, Roti Maker, Induction Cooker, Popcorn Maker, and more. Each appliance is meticulously designed to cater specifically to the needs of Indian homemakers and culinary professionals, streamlining cooking processes to save time and effort. Our goal is to empower users to enjoy prolonged and quality time for other pursuits in life, making everyday tasks effortless and enjoyable.Established in 2004 by Mr. Praveen Sharma under the banner of P Tech Enterprises, our journey began with a commitment to meeting the diverse needs of our customers. In 2006, we introduced the Chefman brand alongside a range of new products, further expanding our offerings and strengthening our market presence.In 2013, we officially introduced the Chefman brand to the Indian and UAE ecommerce market, Expanding our reach and consolidating our position as an industry leader. We proudly initiated an exclusive partnership with Snapdeal for the launch of our Chefman brand in 2013, marking a significant milestone in our journey. This collaboration enabled us to introduce our innovative products to a wider audience, enhancing accessibility and convenience for our valued customers.Throughout our evolution, we have remained steadfast in our dedication to customer satisfaction and product excellence. Elegance Services Pvt Ltd takes pride in its craftsmanship, exemplified by our innovative designs, exceptional quality, and enduring durability. Our commitment to excellence has been recognized with prestigious certifications such as ISO 9001:2008, ROHS, CE, and more, underscoring our commitment to maintaining t

Founded in 2006

Delhi, IND

7 employees (1 in marketing)

chefman.in