Director of E-commerce Marketing

Responsibilities

• Paid media across Meta, Google, and new channels for shwoodshop.com and bridgeandburn.com
• Email and SMS strategy and segmentation in Klaviyo
• A steady testing program, with clear write ups on what worked and what didn’t
• Revenue and spend forecasts, and a max allowable acquisition cost for each brand
• Weekly reporting by brand
• You’ll work closely with our Creative Director, who leads content, and our graphic designer.

Requirements

• 5 to 8 years in ecommerce growth or performance marketing, including 2+ managing people or partners
• Hands on Meta and Google buying, with $1.5M+ in annual spend managed
• Strong Klaviyo experience
• Comfort with contribution margin, acquisition cost, and lifetime value
• A track record of structured testing
• You use AI tools every day to work faster
• You’re a self starter who likes solving the puzzle

Preferred

• Bonus points for Triple Whale experience, a background in apparel or accessories, or having helped a brand grow from about $3M to $10M online.

Benefits

• Health insurance and 401(k).