Responsibilities

• Lead Barbell Standard’s growth marketing across the customer journey from awareness to advocacy.
• Collaborate with the founder to translate a growth vision into a practical, prioritized, budgeted roadmap.
• Manage people, projects, and standards to ship the roadmap on schedule.
• Build and own an operating system for strategy execution: roadmap, briefs, contractors, quality control, reporting, and cadence.
• Decide what matters, what waits, who builds it, what success looks like, and how to measure impact.
• Shape the marketing contractor bench and guide future execution hires.
• Increase qualified demand value by improving conversion, lifecycle performance, repeat purchases, and durable non-paid growth.
• Execute a mix of content, SEO, social, product education, launches, merchandising, referrals, loyalty experiments, and other owned initiatives as needed.
• Maintain clean tracking, reporting, and attribution logic.
• Note: Paid ad account management is not part of this role.

Requirements

• Meaningful e-commerce, DTC, growth, lifecycle, CRO, or customer journey experience.
• Commercially sharp, organized, high-agency, and comfortable in a small company where judgment matters.
• Ability to manage contractors professionally, improve imperfect work, prioritize under ambiguity, and push projects across the finish line.
• Strong taste and quality standards; acts as the creative, commercial, and customer-experience quality filter for marketing work.

Nice To Have

• Experience leading growth for founder-led brands.
• Experience managing contractors and shaping marketing execution teams.

Benefits

• PTO, holidays, sick time, healthcare support, and home office support.