Director of E-Commerce & Digital Growth

Responsibilities

• Growing online revenue and profitability
• Increasing website traffic, conversion rates, and customer retention
• Optimizing the Shopify customer experience
• Creating and managing digital marketing campaigns
• Expanding email, SMS, and loyalty marketing programs
• Developing influencer, ambassador, and affiliate partnerships
• Improving SEO and AI search visibility
• Leveraging analytics to drive smarter business decisions
• Connecting our six retail stores with our online customer experience
• Identifying new revenue opportunities and emerging digital trends

Requirements

• Proven success growing Shopify or other e-commerce businesses
• Experience increasing online sales with measurable results
• Strong knowledge of SEO, paid advertising, email marketing, SMS, analytics, and customer acquisition
• Experience with fashion, retail, lifestyle, or consumer brands
• Excellent project management and leadership skills
• A data-driven mindset with a passion for continuous improvement
• The ability to think strategically while executing effectively
• An entrepreneurial spirit and excitement for building something meaningful

Benefits

• Paid vacation and holidays
• Employee merchandise discount
• Hybrid work flexibility
• Professional growth opportunities
• Direct collaboration with company leadership
• The opportunity to make a lasting impact on an established and growing fashion brand