Responsibilities - Lead and execute e-commerce strategy across DTC and third-party channels to drive revenue and profitability. - Own and manage website performance, including content, navigation, user experience, and conversion optimization in conjunction with the web development team. - Drive SEO and digital content strategies to increase visibility, engagement, and traffic. - Manage marketplace performance, including assortment, advertising, and promotions. - Develop audience segmentation and personalization strategies to improve targeting effectiveness. - Monitor inventory productivity, assortment mix, and lifecycle performance across digital channels. - Establish performance reporting and translate data into actionable business insights. - Partner cross-functionally with Marketing, IT, Merchandising, and Operations to enhance digital performance. - Identify and implement tools, automation, and best practices to scale e-commerce operations. Requirements - Bachelor's degree in Marketing, Business, or related field (or equivalent experience). - 6-10 years of experience in e-commerce or digital commerce leadership. - Strong expertise in SEO, website optimization, and digital content strategy. - Demonstrated knowledge of AI tools and emerging technologies relevant to e-commerce, digital marketing, customer experience, analytics, and operational efficiency. - Ability to evaluate and responsibly leverage AI-driven solutions to support business objectives, improve decision-making, and enhance operational effectiveness while maintaining alignment with company standards, brand integrity, and data privacy expectations. - Advanced analytical skills with the ability to translate data into actionable insights. - Experience with e-commerce platforms, PIM systems, and digital analytics tools. - Proven ability to lead cross-functional initiatives and influence stakeholders. - Strong communication, organizational, and project management skills. - Ability to manage multiple priorities in a fast-paced environment. - Strategic mindset with strong problem-solving capability. Benefits - Competitive health, dental, and vision plans - Employer-paid short- and long-term disability. - 401(k) plan with company match after 12 months - Employee Assistance Program and Chaplain Services to support mental and emotional well-being - Paid sick leave, vacation, holidays, and parental time - Generous employee product purchase discount About Gabriella White Gabriella White is home to our family of brands - Gabby, Summer Classics, and Wendy Jane. We are growing in all areas of the business and are proud to be family-owned and operated since 1987. Together, we furnish life's best moments, from the every day to the exceptional. We are united by our vision as well as our collective spirit and our culture is shaped by our core values: Dedication – Enthusiasm – Synergy – Integrity – Goal-Oriented – Nimble, or simply put DESIGN. Gabriella White was founded in 1987 by visionary entrepreneur and venerable merchant, Bew White. Customer relationships have always been at the heart of our business and that spirit of Southern hospitality continues today within all our beloved brands Summer Classics, Gabby and Wendy Jane.