Director, e-Commerce Channel Marketing Amazon & Wayfair

Responsibilities

• Develop and lead eCommerce marketing strategies for Amazon and Wayfair across the Delta Faucet Company brands.
• Partner with Sales leadership to drive revenue growth, profitability, market share, and long-term brand health.
• Lead paid media strategy, including budget allocation, campaign priorities, testing, optimization, and performance measurement.
• Own organic search, content, digital shelf, ratings and reviews, and conversion strategies.
• Connect paid and organic plans to improve visibility, traffic, conversion, and product performance.
• Guide the optimization of product content, imagery, video, enhanced content, storefronts, and brand pages.
• Establish performance scorecards and use consumer, customer, competitive, and financial insights to identify growth opportunities.
• Partner with Sales and Finance to make investment decisions that balance growth and profitability.
• Lead external media, content, data, and technology partners and hold agencies accountable for results.
• Communicate channel performance, opportunities, and recommendations to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, eCommerce, or a related field.
• 10 or more years of relevant experience, including progressive leadership responsibility.
• Strong experience in eCommerce, digital marketing, retail media, or omnichannel marketing.
• Deep knowledge of Amazon commerce and advertising platforms.
• Experience with Wayfair or another major digital-first retailer or marketplace.
• Expertise in retail media, paid search, organic search, SEO, content optimization, digital shelf, and performance marketing.
• Proven ability to connect marketing investments to revenue, profitability, and market-share outcomes.
• Strong analytical, financial, commercial, and executive communication skills.
• Experience managing significant media budgets, external agencies, and high-performing teams.
• Consumer products, home improvement, or durable goods experience preferred.

Benefits

• Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
• Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
• Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
• Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.