Director, DTC Marketing (Temporary Assignment)

Responsibilities

• Lead and develop a team of five DTC marketing professionals, setting clear priorities, operating rhythms, and performance expectations.
• Own day-to-day DTC marketing strategy and execution across paid and owned channels, including paid social, SEM, SEO, web, email, in-app messaging, newsletters, and other relevant channels.
• Manage and continuously improve established lifecycle programs to increase engagement, retention, loyalty, and customer lifetime value.
• Maintain a robust testing and optimization roadmap across acquisition, conversion, lifecycle, and retention; use analytics to identify opportunities and make data-informed decisions.
• Lead demand-generation planning, including campaign calendars, channel strategy, targeting, creative needs, and measurement plans.
• Partner with MS NOW Brand Marketing and Creative teams to develop awareness-driving brand campaigns and conversion-driving performance campaigns.
• Support select Brand Marketing priorities during the VP of Brand's leave, including campaign planning, creative briefs, and cross-functional coordination as needed.
• Help maintain visibility into shared Brand and DTC priorities; surface conflicts, risks, and decisions for the SVP, Marketing.
• Partner with Product, Analytics, and web teams to inform the customer journey, product roadmap, web experience, and conversion strategy through the lens of subscriber growth.
• Work with Finance and leadership to inform growth forecasts, performance reporting, subscriber-health KPIs, and action plans.

Requirements

• 6+ years of experience in subscriber growth, lifecycle marketing, audience development, performance marketing, or DTC marketing within a subscription, media, or e-commerce business.
• Experience managing and developing a high-performing marketing team.
• Strong track record of owning full-funnel acquisition, engagement, retention, and conversion initiatives.
• Deep understanding of marketing analytics, attribution, experimentation, and A/B or multivariate testing.
• Demonstrated experience managing and improving lifecycle marketing programs and customer-engagement platforms; experience with Sailthru or a comparable ESP is a plus.
• Experience partnering with brand, creative, and integrated-marketing teams to bring campaigns to market.
• Strong strategic judgment paired with a willingness to work hands-on when needed.
• Excellent cross-functional leadership, communication, and project-management skills.
• Experience scaling a DTC subscription product is strongly preferred.
• Must have unrestricted work authorization to work in the United States.

Preferred

• Experience scaling a DTC subscription product is strongly preferred.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.