Responsibilities

• Drive marketing strategies and initiatives that directly support the achievement of procedural and product-type collection targets required to meet the needs of approximately 400 hospital partners.
• Ensure that Enterprise Donor Engagement marketing strategy is appropriately scaled and proportionally aligned to the unique goals, market conditions, and performance needs of each division.
• The Director, Donor Marketing leads, mentors, and motivates a team of divisional marketing managers, ensuring their alignment with the strategic vision of the Enterprise Donor Engagement leadership.
• Translate Enterprise Donor Engagement leadership directives into actionable plans at the divisional level, driving the execution of marketing strategies and tactics.
• Collaborate closely with Enterprise Donor Engagement and divisional teams to implement targeted marketing campaigns that bolster blood collections and other key performance metrics.
• Partner with Enterprise Donor Engagement leadership on national and local campaigns, focusing on enhancing donor frequency and expanding the donor base.
• Evaluate campaign performance and market dynamics to propose necessary adjustments in response to evolving conditions.
• Optimize media relationships and expenditures to support strategic objectives, including the review of partnership agreements and media plans.
• Provide relevant materials to operational and support departments to ensure their participation in marketing initiatives aligned with DE and divisional objectives.
• Collaborate with Corporate Communications on media communication strategies aimed at cultivating a sustainable donor base at a local level.