Director, Digital Strategy, Social & Creator Program

Responsibilities

• Shape and scale programs by partnering with senior leadership to set the vision and oversee the evolution of our digital, social, and PR programs.
• Drive business development and growth as an engine for the Studio, identifying new opportunities with existing clients and hands-on pitching to win new business.
• Design integrated strategies, leading the conceptualization and direction of cross-channel digital/social and content marketing programs for high-growth tech brands.
• Serve as a senior counselor and trusted advisor to clients, elevating relationships with senior stakeholders to build trust and deeper engagements.
• Amplify impact by building scalable campaign models that maximize content across multiple channels to multiply reach and drive measurable outcomes.
• Oversee paid and performance efforts, providing strategic oversight for paid social to ensure it complements organic and earned activations.
• Lead measurement and insights, championing data-driven storytelling and analytics to fuel insight-driven recommendations.
• Oversee the end-to-end strategy for high-profile creator and influencer programs, including frameworks for talent selection, contract negotiation strategies, and strict compliance (FTC) oversight.
• Be a market leader by staying ahead of industry trends and platform shifts, translating change into actionable frameworks for clients and the agency.
• Elevate growth and new business by leading digital and content strategy in presentations, showcasing agency capabilities to prospects.

Requirements

• 10–12 years of experience leading digital and social strategy at an innovative agency and/or fast-growth technology brand (PR agency experience preferred).
• A successful track record of driving business development — building, selling, and activating high-profile integrated digital programs that grow client scopes and win new prospects.
• Expertise across enterprise technology, fintech, cloud/infrastructure, health, and/or media/marketing technology. Consumer tech experience is a plus.
• Experience running successful paid, owned, and earned digital campaigns, with the ability to connect them into cohesive, measurable strategies.
• Experience managing creator/influencer relationships, negotiating talent contracts, compliance (FTC guidelines), and understanding creator monetization.
• Proven track record of building brand advocacy programs or managing owned creator communities.
• Proven ability to define KPIs, establish attribution models, and translate social/creator metrics into business impact for executive stakeholders.
• Experience leveraging AI tools for content workflow or familiarity with enterprise social listening/analytics suites (e.g., Sprinklr, Sprout Social, Brandwatch).
• Strong communication and presentation skills, with an unshakeable ability to navigate high-stakes client dynamics, handle objections, and align conflicting stakeholder groups.
• Deep PR acumen with the ability to bridge earned, owned, and social.

Benefits

• We offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.
• Profit sharing, 401K matching, professional development stipend, and comprehensive benefits.