Director, Digital and Social Media - NWSL Atlanta

Atlanta, GA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

Job Summary

Own the end-to-end digital content strategy for a sports brand, aligning editorial vision with cross-functional stakeholders, delivering a calendar-driven, platform-native content engine, and leading a growing team to turn data-driven insights into engaging experiences.

Content Strategy & Editorial Leadership: define strategy, roadmap, and tentpole readiness across brand, PR, partnerships, and operations.
Platform Excellence & Optimization: ensure native-first content on TikTok, YouTube Shorts, Reels, and other formats, with testing, hooks, captions, and cadence to maximize reach.
Leadership & Team Development: build and mentor a multi-role content team while protecting brand reputation and handling confidential information.

Job Description

Digital Content Strategy & Editorial Leadership – Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for social and digital content development and execution.
Lead content strategic planning and execution. A key component will be ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing).
Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
Provide weekly performance reviews and convert insights into clear creative direction.
Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, Facebook, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.

Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or related field.
6+ years of progressive experience in digital content strategy and creation
3+ years of experience managing talent and high-performing teams
Experience in NWSL, MLS, or other professional sports
Deep knowledge of digital and social platforms, with expertise in understanding how best to leverage different types of multimedia to drive audience growth, engagement, and revenue impact
Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy
Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast-paced, deadline-driven environment
Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana)
Flexibility to work evenings, weekends, and holidays during NWSL season.

Salaries

Social Media median pay in the United States

$78K/yr

Most pay falls between $64K and $100K. Based on 4,031 salaries.

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