Director, Digital and Social Media - Atlanta City FC

Responsibilities

• Digital Content Strategy & Editorial Leadership
• Based on the overarching brand strategy, define the overall vision, strategy, and roadmap for social and digital content development and execution.
• Lead content strategic planning and execution. A key component will be ensuring thinking starts from a strategic brief and includes alignment across key stakeholders (brand, broadcast, communications, PR, partnerships, sporting operations, ticketing).
• Define and oversee enterprise content calendar processes to ensure cross-functional alignment, preparedness for tentpole moments, and real-time responsiveness.
• Provide weekly performance reviews and convert insights into clear creative direction.
• Set and maintain standards for platform-native excellence, with deep working knowledge of TikTok, Instagram Reels, YouTube Shorts, Facebook, and emerging formats, including algorithm signals, retention drivers, and distribution mechanics.
• Oversee short-form content optimization and testing, including hooks, captions, thumbnails (where applicable), posting cadence, and packaging strategies to maximize reach and engagement.
• Leadership Responsibilities
• Build, lead, develop, and inspire a forward-thinking content team, including a Digital Manager, Content Producer, Team Photographer, Manager of Social, and two Social Coordinators.
• Protect the reputation of the company and the ability to handle sensitive and confidential information with discretion and professionalism.

Requirements

• Bachelor’s degree in Digital Media, Marketing, Communications, Journalism, or related field.
• 6+ years of progressive experience in digital content strategy and creation
• 3+ years of experience managing talent and high-performing teams
• Experience in NWSL, MLS, or other professional sports
• Deep knowledge of digital and social platforms, with expertise in understanding how best to leverage different types of multimedia to drive audience growth, engagement, and revenue impact
• Deep understanding of audience drivers, marketing channels, and how they intersect with content strategy
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and resolve complex problems in a fast-paced, deadline-driven environment
• Strong grasp of social analytics tools and related platforms (e.g., Blinkfire, ScorePlay, StatsPerform, ClipPro, WSC, Asana)
• Flexibility to work evenings, weekends, and holidays during NWSL season.