Director, Digital Shelf Strategy

Responsibilities

• Lead development of digital shelf strategies across major retailer and marketplace ecosystems, including Walmart, Amazon, Target, Kroger, Sam's Club, Instacart, and other relevant retail platforms.
• Translate brand objectives, category dynamics, shopper insights, and retailer requirements into actionable product content strategies.
• Define retailer-specific and cross-retailer approaches to product titles, descriptions, attributes, imagery, enhanced content, taxonomy, and product storytelling.
• Identify opportunities to improve product discoverability, differentiation, engagement, and conversion throughout the digital shopping journey.
• Develop strategic frameworks that balance brand consistency with retailer-specific optimization requirements.
• Establish prioritized content optimization roadmaps based on business impact, competitive gaps, and implementation feasibility.
• Define product discoverability strategies across retailer search, browse, category navigation, and emerging AI-powered shopping experiences.
• Partner with Discoverability specialists to translate keyword intelligence, search trends, and organic ranking insights into product content recommendations.
• Guide optimization of product titles, attributes, descriptions, taxonomy, and structured product information to improve search relevance and visibility.
• Evaluate competitive product positioning, share of search, content quality, and organic discoverability to identify optimization opportunities.

Requirements

• 8+ years of experience in digital commerce, digital shelf strategy, product content strategy, retail consulting, marketplace optimization, or related commerce disciplines.
• Experience leading strategic engagements, developing client recommendations, and guiding cross-functional execution.
• Strong experience working with CPG brands and major retailer ecosystems, particularly Walmart, Amazon, Target, and grocery or club retailers.
• Proven ability to develop digital shelf and product content strategies that improve discoverability, shopper experience, and conversion.
• Experience translating shopper insights, search intelligence, competitive analysis, and retail performance data into actionable content recommendations.
• Demonstrated experience developing strategic briefs and guiding creative or content teams through execution and quality assurance.
• Strong understanding of product information architecture, taxonomy, retailer content requirements, and product experience management principles.
• Experience with digital shelf intelligence and analytics platforms such as Profitero, Stackline, CommerceIQ, Pacvue, or comparable solutions.
• Excellent client-facing communication, presentation, strategic storytelling, and stakeholder management skills.
• Demonstrated ability to lead cross-functional workstreams and influence execution without direct ownership of every delivery function.

Preferred

• Hands-on or strategic experience with PXM/PIM platforms, particularly Salsify, Syndigo, or equivalent solutions.
• Experience defining scalable content governance models, retailer-specific content standards, and product information frameworks.
• Familiarity with retailer organic search algorithms, keyword optimization, and digital shelf discoverability methodologies.
• Experience developing content strategies for enhanced product detail pages, A+ Content, brand stores, and retailer-specific rich media.
• Understanding of how retail media, organic discoverability, product content, and conversion performance intersect.
• Exposure to AI-powered product discovery, generative search, and emerging agentic commerce requirements.
• Experience developing digital shelf strategy playbooks, capability frameworks, or managed service methodologies.

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.