Responsibilities

• This role will unlock value from ELCs global digital media investment, through establishing global campaign process with our global media agency partners within global advertising platforms.
• They will be responsible for defining standards, how they are monitored and continuously evolving based on global learning agenda outcomes.
• This position shall work closely with global agency partners, procurement and finance to establish strong value methodologies to show impact from consistent process and data-driven optimization.
• Global digital advertising platform process.
• Establish a core set of platform ‘golden rules’ across main biddable media channels (search, programmatic etc.) in close partnership with JBP partner, media agency and global platform experts.
• Work with global media agency to embed into workflow and governance tools, with performance monitoring across globally aligned KPIs.
• Build global learning agenda to continuously evolve and enhance based on new platform capabilities and learnings from in-flight execution.
• Capability building and change management.
• Establish global academy with global media agency to ensure full adherence to standards within markets and in delivery hubs.
• Develop capability building for brand builders as part of overall media trainings, establishing importance of quality media execution.

Requirements

• Degree holder in Business, Marketing, Communications or related discipline
• 12 years experience that includes CRM, online or data analysis
• Ability to present audience analysis in a compelling way, and to interpret data and recommend action on a variety of analyses
• Able to understand consumer and business needs and translate into actions
• Excellent communication skills in English, with the ability to confidently and concisely share ideas, objectives and results with key stakeholders, and collaborate with key stakeholders in brand and commercial team
• Able to drive changes by influencing, inspiring, teaching, and collaborating

Benefits

• In addition, the Company maintains highly competitive incentive compensation programs (role eligibility may vary based on terms of the respective plan(s)).
• Equal Opportunity Employer
• We are an equal-opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. Accommodations for job applicants with disabilities are available on request.