Responsibilities

• Work with the Paid Growth Marketing Manager to develop and implement performance media strategies to drive key conversion events throughout the user funnel – from engagement and acquisition, to registrations and submissions, amongst many others.
• Help strategize, implement and execute paid media strategies and work directly in platforms such as Google Ads, Meta, Reddit, Programmatic Display, TikTok, etc.
• Be responsible for the direct trafficking, launching, and optimization of paid campaigns across platforms.
• Provide in-depth analysis of paid media performance across our portfolio using various tools in our marketing technology stack, including Branch, Google Analytics, QuantumMetric, and marketing UIs to identify optimization opportunities and areas for improvement.
• Implement and monitor benchmark KPIs, including key comparable data points such as CPM, CTR, conversion rate, cost per conversion analysis and, ultimately, ROI/ROAS.
• Track user engagement, conversion and attribution measures for online activity, including digital ads, landing pages, website, etc.
• Collaborate with cross-functional teams across the business including brand marketing, events, creative studio, data, intelligence, product, engineering, content and more to prioritize and execute growth initiatives, ensuring alignment with overall business goals.
• Monitor and report on the performance of paid growth initiatives, providing insights and recommendations to stakeholders at regular intervals, and adjusting strategies as needed.
• Stay updated on industry trends, best practices, and emerging paid media techniques,and proactively apply this knowledge to drive continuous improvement and innovation.
• Conduct competitor analysis and benchmarking to identify industry trends and potential areas for differentiation.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of proven experience in paid media, preferably in a digital marketing or e-commerce environment.
• Demonstrated expertise in utilizing paid media platforms, such as Google AdWords, Meta, StackAdapt or similar.
• Demonstrated expertise in utilizing marketing measurement platforms, such as GA4, Branch, Heap or similar.
• Strong analytical skills and experience with data-driven decision-making, including proficiency in performance data analysis, segmentation, LTV modeling, and statistical methods.
• Experience working with a modern analytics tech stack and BI tools like Lightdash, Looker, Tableau, and other related platforms.
• Excellent communication skills, both written and verbal, with the ability to present complex data and concepts in a clear and concise manner.
• A team player, with a strong track record of cross-functional partnership.
• Detail-oriented mindset with a strong focus on accuracy and quality of work.
• Proven ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.