Responsibilities

• US paid growth, end to end campaign management: own US strategy and performance across Meta and Google (and more, based on test results) — budget allocation, campaign architecture, bidding, optimization and pacing.
• Creative testing at volume: run a high-velocity creative testing pipeline — hooks, formats, angles, and messaging — using an AI-assisted ad production system alongside creators and our brand team.
• Landing pages & conversion: own the paid funnel after the click — destination and campaign landing pages, page testing, and conversion-rate improvement from click to booking intent.
• Tentpole campaigns: plan and execute the US side of our biggest global booking windows (Early Bird, Black Friday) — offer framing, creative, budget surge, and post-mortem.
• New channel tests: size, test, and kill or scale new demand sources — TikTok ads, YouTube, affiliates — with a written case before and an honest readout after.
• ROAS analysis to drive budget and channel investment strategy: analyze campaign and product performance independently, using the reporting and attribution stack provided by HQ (BigQuery, Amplitude, dashboards) — from campaign-level diagnostics (why a metro or channel is underperforming) to product-level signals (funnel drop-off, booking behavior, cohort trends) that inform where you shift budget and creative effort. You don't wait for HQ to hand you the read — you pull it yourself and act on it.
• Measurement & the weekly read: own US paid reporting — spend, CAC, conversion, creative winners and losers — and deliver it straight, including when the answer is “it's not working.” You know what attribution can and can't tell you, and you say so, along with a clear recommendation of the next iteration.

Requirements

• 10+ years hands-on performance marketing for a consumer brand, with Meta as your primary weapon — ideally a considered, higher-ticket purchase (travel, experiences, fitness, education, membership).
• Fluency in modern Meta matched with business specifics: you know audience personas are messaging inputs, not ad-set architecture — and you can explain why.
• Also, with Google (e.g., PMAX, scripts, account structure, including geo variations).
• Creative judgment plus a volume mindset. You're comfortable using AI tools to produce and iterate ad creative at a pace a traditional agency can't match — and you can tell a winning hook from a pretty one.
• Landing page experience: you can brief a page, test it, and read the results without a data team holding your hand.
• Analytical honesty. You report the number that's true, not the number that's flattering, and you're clear about attribution limits.
• Comfort operating in a matrix: the ad accounts live with HQ, the US outcome lives with you. You influence through clarity and results, not org-chart ownership.
• Authorized to work in the US.

Preferred

• You've run paid for a travel, experience, or community brand — or launched a European brand in the US.
• TikTok ads, YouTube, or affiliate experience beyond Meta and Google.
• Working knowledge of SEO/content or lifecycle marketing — you see paid as one input to a demand system, not the whole system.
• You've built or heavily used AI-powered creative or marketing tooling.

Benefits

• 401(k) with employer matching
• Health & Dental insurance
• $1,400/year travel discount in our WeRoad trips!
• Trust-based holidays – Performance over hours. We recommend 4 weeks per year.
• New parent support – $3,600/year gross for 3 years after birth or adoption (prorated if your child is under 3 when you join).
• Performance-based bonus – Discretionary, based on your results and company performance.
• Extra benefits – $1,000 wedding bonus, one-off bonus at 5 years, and ongoing learning opportunities.