Responsibilities

• Own end-to-end marketing campaigns across all platforms — from planning through launch, monitoring, and reporting.
• Monitor campaign pacing and performance daily; flag issues and execute optimizations proactively
• Develop and deliver clear, client-ready optimization recommendations based on performance data
• Partner with planning and product teams on targeting, creative specifications, and platform selection
• Build and maintain reporting dashboards; synthesize insights into concise weekly and monthly reports
• Stay current on platform updates, beta opportunities, and industry trends; share knowledge across the team
• Support media planning process with platform-specific POVs, and tactical recommendations

Requirements

• 3-5 years of hands-on digital marketing experience and operations or paid media experience; or 4-6 years political campaign/agency work.
• Demonstrated proficiency in core marketing platforms such as Google Ads, DSP’s, Social Platforms, CTV Partners, etc.
• Translate client objectives and KPIs into clear channel strategies, budget allocations, and audience targeting recommendations
• Build and present polished media plan decks and flowcharts to internal stakeholders and clients
• Review in-flight campaign performance data regularly and develop optimization recommendations grounded in data
• Communicate performance insights and strategic adjustments to clients in a clear, consultative manner
• Lead monthly and end-of-campaign reporting, synthesizing results into actionable learnings and forward-looking recommendations
• Maintain and evolve media plan documentation, including budget trackers, flowcharts, and channel-level breakdowns
• Experience with ad trafficking tools, CRM management, and data platforms
• Comfortable working in Excel/Google Sheets for pacing, reporting, and data analysis
• Familiarity with measurement methodologies: brand lift, attribution modeling, conversion tracking
• Experience with reporting and visualization tools such as Google Looker Studio, Tableau, or Datorama is a plus

Preferred

• Agency background with experience managing multiple client accounts simultaneously
• Experience with additional platforms: Amazon DSP, LinkedIn Ads, Pinterest Ads, or Snapchat
• Exposure to TV/CTV platforms such as Roku OneView, Hulu, or FreeWheel
• Google Ads or Meta Blueprint certifications
• Experience with BI tools such as Looker, Tableau, or Google Looker Studio