Responsibilities

• Develop and execute integrated digital marketing strategies aligned with brand, disease education, patient, caregiver, and HCP objectives.
• Lead paid and organic social media programs, including content planning, content creation, publishing, moderation, audience engagement, and performance reporting.
• Create, edit, and manage digital content across social media channels, websites, email campaigns, and other digital platforms.
• Develop and maintain editorial calendars, channel governance, content workflows, and publishing processes.
• Partner with cross-functional stakeholders to develop and execute digital campaigns that support awareness, education, engagement, acquisition, and retention objectives.
• Manage community engagement, moderation, and social listening activities across brand, disease education, patient, caregiver, and HCP channels.
• Identify and appropriately escalate adverse events, medical inquiries, misinformation, and other reportable events in accordance with company policies and regulatory requirements.
• Collaborate on website strategy, content management, optimization, and user experience improvements across brand, disease education, patient, caregiver, and HCP digital properties.
• Partner with agencies to implement website enhancements, new capabilities, and digital innovations.
• Support paid media strategy and execution, including audience targeting, media planning, budget management, campaign optimization, and performance measurement.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Digital Media, Life Sciences, or related field.
• 10+ years of digital marketing experience, including proven experience within the biotechnology, pharmaceutical, healthcare, medical device, or other highly regulated industry. Ideal candidates will have rare disease marketing experience.
• Demonstrated success developing and executing integrated digital marketing programs within regulated healthcare environments.
• Direct experience managing regulated pharmaceutical, biotechnology, or healthcare social media channels, including community moderation, social listening, and response management.
• Deep understanding of digital governance requirements, social media risk management, and regulatory considerations associated with public-facing healthcare communications.
• Experience supporting branded and unbranded disease education initiatives.
• Experience with Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, enterprise CMS platforms, marketing automation systems, and SEO platforms.
• Exceptional writing, editing, and content development skills, including the ability to translate complex scientific and medical information into clear, compelling, audience-appropriate communications.
• Experience managing website strategy, content management, optimization, and digital experience initiatives.
• Strong understanding of social media platforms, digital advertising, analytics, SEO, content management systems, and digital measurement best practices.